平台化履责:企业社会责任实践新范式

发布时间：2018-05-23 07:36

本文选题：企业社会责任 + 平台化履责　；参考：《经济管理》2017年03期

【摘要】：平台化履责越来越成为领先企业实践社会责任的新范式,但理论界对其却缺乏研究。本文在将企业履责方式划分为独立自履、合作自履、价值链履责推动和平台化履责四种范式基础上,分析了平台化履责对传统履责范式在社会治理方式、价值创造方式、社会责任边界和社会责任管理上的超越,提出平台化履责的四个前提条件,即道德资源和爱心资源的稀缺性假说、社会价值本位的判断标准假说、平台化资源配置的更优效率假说和社会主体多元价值偏好的更优实现需求假说。本文认为,平台化履责的基本目标是要形成针对特定社会问题的社会化解决机制,高阶目标则是要打造可持续的社会责任生态圈,其核心机制包括初创形成阶段的搜寻机制和生成机制、扩张成长阶段的触发机制和吸纳机制、稳定运行阶段的协调机制和治理机制、自我更新或死亡阶段的进化机制和退出机制。本文还构建了综合社会问题类型、企业社会回应策略与企业影响力范围的平台化履责范式的适用情境模型,基于"平台基础—实现方式"区分出企业实施平台化履责的六类战略,即新创战略、演化战略、包络战略、购买战略、嫁接战略和转化战略,提出企业应当结合应用平台化履责与传统履责范式、重视多履责平台管理与外部履责平台接入、适时承担与退出履责平台提供者角色、综合运用多种治理机制并实施分类治理、更多采用基于互联网的平台化履责范式等建议。
[Abstract]:Platform accountability has become a new paradigm for leading enterprises to practice social responsibility, but there is a lack of research on it in theoretical circles. On the basis of dividing the corporate accountability mode into four paradigms: independent, cooperative, value chain, and platform, this paper analyzes the impact of platform accountability on the traditional accountability paradigm in social governance and value creation. Beyond the boundaries of social responsibility and the management of social responsibility, this paper puts forward four preconditions for the platform of responsibility, namely, the scarcity hypothesis of moral resources and love resources, the hypothesis of social value-based judgment criteria. The hypothesis of better efficiency in the allocation of resources based on platform and the hypothesis of optimal realization of multi-value preference of social agents. This paper argues that the basic goal of platform responsibility is to form a socialized solution mechanism for specific social problems, while the higher goal is to build a sustainable social responsibility ecosystem. Its core mechanisms include the search mechanism and generation mechanism in the initial stage of formation, the trigger mechanism and the absorption mechanism in the expansion and growth stage, the coordination mechanism and the governance mechanism in the stable operation phase. Evolutionary mechanism and exit mechanism of self-renewal or death stage. This paper also constructs a suitable situational model of the platform-based accountability paradigm, which integrates the types of social problems, the corporate social response strategies and the scope of corporate influence. Based on the "platform foundation-realization mode", the paper distinguishes six kinds of strategies for enterprises to implement platform responsibility, that is, innovation strategy, evolution strategy, envelope strategy, purchase strategy, grafting strategy and transformation strategy. The paper puts forward that enterprises should combine the application platform accountability and traditional accountability paradigm, attach importance to multi-duty platform management and external accountability platform access, timely assume and exit the role of responsibility platform provider, comprehensively use a variety of governance mechanisms and implement classified governance. More use of the Internet-based platform-based accountability paradigm and other recommendations.
【作者单位】：中国社会科学院工业经济研究所;
【基金】：国家自然科学基金面上项目“竞争性国有企业的混合所有制改革研究”(71472186)
【分类号】：F270

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