泉州市MQ实业典当有限公司发展战略研究

发布时间：2018-05-24 17:41

本文选题：典当业 + 发展战略　；参考：《华侨大学》2017年硕士论文

【摘要】：我国典当业的发展历史十分悠久,最早的记载见于汉朝,至今已有1800多年。因此,典当业又被人们亲切的称为“现代金融业鼻祖”。典当业作为一种辅助性融资手段,因其具有“业务品种多、办理速度快、金额及期限灵活”的优势,获得广大客户的欢迎。目前,随着国内经济的不断发展,越来越多的中小微企业及个体工商户急需获得便捷、快速的融资。典当业的发展前景可谓十分广阔。但与此同时,由于行业发展定位、政策法规制约、其他金融机构日益激烈的竞争等因素,典当业目前仍处于夹缝中求生存的不利地位。因此,典当企业就应积极面对竞争挑战,切实做好全面环境分析、制定企业发展目标、做出适合战略选择的工作,只有这样典当企业才能充分发挥优势,获得健康稳定的发展。本文以泉州市MQ实业典当有限公司为研究对象,以公司发展战略选择为研究主题,运用文献研究、个案分析、归纳调查等方法,结合典当业及战略管理两方面相关理论知识,探索、发现存在于该公司经营发展过程中所产生的的各种内部问题,并充分运用PEST、五力模型及SWOT这几种分析工具,对公司内部资源能力及外部客观环境进行全面分析。然后通过SWOT战略分析矩阵,对该公司发展战略选择提供参考方案。最后提出了该公司发展战略实施的策略保障。
[Abstract]:The history of pawnbroking in China is very long, the earliest recorded in the Han Dynasty, has been more than 1800 years. Therefore, pawnbroking is affectionately called "the ancestor of modern finance". Pawnbroker, as a kind of auxiliary financing means, is welcomed by customers because of its advantages of "many kinds of business, fast processing speed, flexible amount and time limit". At present, with the continuous development of domestic economy, more and more small and medium-sized enterprises and individual industrial and commercial households are in urgent need of convenient and rapid financing. The prospect of pawnbroking is very broad. But at the same time, because of the development orientation of industry, the restriction of policies and regulations, and the increasingly fierce competition of other financial institutions, pawnshop is still in the disadvantage of survival in the gap. Therefore, pawn enterprises should actively face the challenge of competition, do a good job of overall environmental analysis, formulate enterprise development goals and make suitable work for strategic choice. Only in this way can pawn enterprises give full play to their advantages and obtain healthy and stable development. This article takes Quanzhou MQ Industry pawn Co., Ltd as the research object, takes the company development strategy choice as the research topic, uses the literature research, the case analysis, the induction investigation and so on, unifies the pawnbroker and the strategic management two related theories knowledge. This paper explores and finds out all kinds of internal problems existing in the course of the company's operation and development, and makes full use of the tools of pest, five-force model and SWOT to make a comprehensive analysis of the internal resource ability and external objective environment of the company. Then through the SWOT strategic analysis matrix, to the company development strategy choice provides the reference plan. Finally, the paper puts forward the strategic guarantee for the implementation of the company's development strategy.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F832.38

【参考文献】