泉州市DET工业设计企业战略研究

发布时间：2018-05-25 06:25

本文选题：工业设计 + DET工业设计企业　；参考：《华侨大学》2017年硕士论文

【摘要】：工业设计产业作为生产性服务业的重要组成部分,具有提升产品附加价值、推动商业模式创新、促进自主品牌创建、提升工业竞争力等作用,而作为工业设计产业的载体,工业设计企业的发展是实现工业设计产业发展的保障及发挥工业设计服务作用的关键。工业设计企业发展的影响因素众多,而企业战略则是在工业设计企业发展具有宏观性和长远性的影响。加之,目前学术界探讨工业设计企业发展战略的相关研究较少,基于此,探讨工业设计企业发展战略是一个值得研究的问题。本文在现有研究基础上,选择泉州DET工业设计企业为研究对象,按照“发现问题,分析问题,解决问题”的逻辑分别就泉州DET工业设计企业发展现状、发展中存在的问题,企业所处的内、外部环境等进行分析,并依据相关分析结论确定DET工业设计企业的战略为加强设计基础研究,提升设计产品人性化体验、提高设计研发能力,走咨询化、品牌化、终端化发展方式、注重工业设计服务平台建设,提升企业竞争力、积极参与地方工业设计行业标准制定,主动参与地方产业发展规划布局,并提出包括组织管控、资金投入、人力资源、企业文化等内容的战略实施保障措施。
[Abstract]:As an important part of producer service industry, industrial design industry plays an important role in promoting the added value of products, promoting the innovation of business model, promoting the establishment of independent brand and promoting the industrial competitiveness, and as the carrier of industrial design industry. The development of industrial design enterprises is the key to realize the development of industrial design industry and give full play to the role of industrial design services. There are many factors affecting the development of industrial design enterprises, while the strategy of enterprises has a macro and long-term impact on the development of industrial design enterprises. In addition, there are few related researches on the development strategy of industrial design enterprises in academic circles at present. Based on this, it is worth studying to discuss the development strategy of industrial design enterprises. On the basis of the existing research, this paper selects Quanzhou DET industrial design enterprise as the research object, according to the logic of "discover the problem, analyze the problem, solve the problem", respectively on the Quanzhou DET industrial design enterprise development present situation, the existing problems in the development. The internal and external environment of the enterprise is analyzed, and the strategy of the DET industrial design enterprise is to strengthen the basic research of design, enhance the humanized experience of the design product, improve the ability of design research and development, and take the consulting approach according to the relevant analysis conclusion. Brand, terminal development, pay attention to the construction of industrial design service platform, enhance the competitiveness of enterprises, actively participate in the establishment of local industrial design industry standards, actively participate in the layout of local industrial development planning, and propose to include organization and control, Capital investment, human resources, corporate culture and other content of the strategic implementation of safeguards.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272

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