天誉房地产公司员工流失现状分析及对策研究

发布时间：2018-05-29 16:12

本文选题：房地产 + 员工流失　；参考：《兰州大学》2017年硕士论文

【摘要】：随着经济增长率的持续下降,房地产行业相关政策的频繁波动,人口结构进入拐点,中国中长期住房需求增长将大幅减缓,房地产业的“黄金时代”已宣告结束。然而,行业要发展,企业要生存,所以在战略、组织、财务、运营及人力资源等各方面的管理都将面临着更严峻的考验。事实上,新时期人力资源的价值已远远超过了物质资源的价值,成为社会组织和企业的核心竞争力,成为社会经济和财富增长的源泉。本文正是从新时期房地产企业人力资源所面临的困境和挑战为出发点,开展了相关现状分析与对策研究。本文主要采用文献研究法、调查研究法和归纳演绎法,通过对公司的内外部环境、发展状况以及管理现状研究,分析了天誉房地产公司员工流失现状,找出天誉房地产公司员工流失的主要影响因素,并进一步提出应对策略。在具体研究过程中,作者首先对员工流失相关文献和理论进行了研究,了解相关研究现状及结果,并介绍了相关研究工具,分别有马斯洛需求层次理论、普莱斯模型、赫茨伯格双因素理论、中松义郎目标一致理论以及盖洛普Q12测评等,为接下来的研究奠定理论基础。其次,通过对天誉房地产公司内外部环境、发展状况、管理现状分析,了解行业与企业各自面临的人力资源管理困难和挑战。然后,从历年的员工流失率统计数据分析员工流失问题现状,并通过问卷调查等方式,找出了天誉房地产公司员工流失问题的主要原因在于公司平台小、发展速度较慢,内部职位序列与晋升通道单一,组织与个体目标方向不协调,缺乏员工沟通反馈机制,员工整体工作满足感较低等。最后,从优化职位序列、建设梯队人才库、实施职位公开竞聘和建立员工沟通反馈机制五个方面为天誉房地产公司员工流失问题提出了应对策略和建议。本文的主要创新点在于结合作者自身管理实践,对房地产行业的员工流失问题进行了深入研究和探讨,给同行企业提供了借鉴。
[Abstract]:With the continuous decline of the economic growth rate, the frequent fluctuation of the related policies in the real estate industry, and the population structure entering the inflection point, the long-term housing demand growth in China will be slowed down substantially, and the "golden era" of the real estate industry has come to an end. However, the development of the industry, enterprises to survive, so in the strategic, organizational, financial, operational and human resources and other aspects of management will face a more severe test. In fact, the value of human resources in the new period has far exceeded the value of material resources, and has become the core competitiveness of social organizations and enterprises, and the source of social economy and wealth growth. This paper starts with the predicament and challenge of the human resources of real estate enterprises in the new period, and carries out the analysis of the current situation and the research of countermeasures. This article mainly uses the literature research method, the investigation research method and the induction deductive method, through the research to the company's internal and external environment, the development situation and the management present situation, has analyzed the Tianyu real estate company staff drain present situation, To find out the main influencing factors of employee turnover in Tianyu Real Estate Company, and further put forward the countermeasures. In the process of specific research, the author firstly studies the relevant literature and theory of employee turnover, understands the current situation and results of the relevant research, and introduces the relevant research tools, including Maslow's hierarchy of demand theory, Price model, etc. Herzberg's theory of two factors, the consistent theory of Matsushiro's goal and Gallup Q12 evaluation, etc., lay the theoretical foundation for the following research. Secondly, through the analysis of the internal and external environment, development situation and management status of Tianyu Real Estate Company, we can understand the difficulties and challenges of human resource management faced by industry and enterprise. Then, from the statistical data of employee turnover rate over the years, this paper analyzes the current situation of employee turnover problem, and finds out the main reasons of employee turnover problem in Tianyu Real Estate Company by means of questionnaire, such as small platform and slow development speed. The internal position sequence is single with the promotion channel, the organization and the individual goal direction is not coordinated, lacks the staff communication feedback mechanism, the staff overall work satisfaction is lower and so on. Finally, from the optimization of position sequence, the construction of echelon talent pool, the implementation of open competition for positions and the establishment of staff communication and feedback mechanism, this paper puts forward some countermeasures and suggestions for the turnover of employees in Tianyu Real Estate Company. The main innovation of this paper is to combine with the author's own management practice, to study and discuss the problem of employee turnover in real estate industry, and to provide reference for peer enterprises.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F272.92

【参考文献】