消费者异质性环保偏好下的绿色产品定价模型

发布时间：2018-06-02 13:42

  本文选题：低碳 + 环保偏好　； 参考：《统计与决策》2017年06期

【摘要】：文章研究了低碳环境下,需求受消费者环保偏好和消费水平影响的绿色产品定价问题。针对消费者购买行为,把消费者划分为绿色消费者和普通消费者,假设消费者对产品的估价是异质的,并服从均匀分布,通过构造效用函数得到消费者的购买行为。分别讨论了市场中存在单一垄断制造商和两个垄断制造商时生产模式的选择,研究表明:单一垄断制造商时,制造商的生产模式的选择取决于绿色消费者的比例;两个垄断制造商时,绿色产品制造商作为主导者,控制着市场中绿色产品和普通产品的市场占有率。
[Abstract]:In this paper, we study the pricing problem of green products which are affected by consumer's environmental preference and consumption level under low carbon environment. According to consumer buying behavior, consumers are divided into green consumers and ordinary consumers. It is assumed that the consumer's evaluation of products is heterogeneous and uniform distribution is obtained by constructing utility function. The choice of the production mode of a single monopoly manufacturer and two monopoly manufacturers in the market is discussed respectively. The study shows that the choice of the manufacturer's mode of production depends on the proportion of the green consumers when a single monopoly manufacturer is a monopoly manufacturer; the two monopolist manufacturers, as the leader, control the market. Market share of green products and ordinary products in the market.
【作者单位】： 合肥工业大学管理学院;北方民族大学管理学院;
【基金】：国家自然科学青年基金资助项目(71301038;71201044)
【分类号】：F274
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本文编号：1968968