A集团公司房地产业务发展战略研究

发布时间：2018-01-01 15:40

本文关键词：A集团公司房地产业务发展战略研究　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：A集团公司作为以施工为主的特大型工程企业,为改变业务结构单一,规避国家投资周期性变化的系统风险,将房地产作为新型业务发展方向之一。A企业集团要想将房地产业务做强做大,在市场竞争中取得应有的份额,需要制定其房地产业务的发展战略。首先,在简单介绍了A集团的情况,梳理总结了现有的企业战略管理理论和模型的基础上,介绍了A集团及其房地产业务的发展历程,并分析了A集团的组织模式及产业结构状况；在此基础上,分析了A集团房地产业务的现状。其次,,分析了A集团发展房地产业务的外部环境；主要包括房地产发展的外部宏观环境,以及房地产行业的本身发展和竞争环境。并根据A集团的自身情况,从资质及业绩、人力资源、土地资源分析了A企业发展房地产业务的内部环境。再次,对A企业发展房地产业务进行了SWOT分析,厘清了A企业发展房地产业务的优势和劣势以及面临的机遇和挑战。在此基础上,确定了其业务发展思路和战略定位。最后,在竞争战略的实施上,提出A企业应在拓宽融资渠道、完善人力资源管理、塑造品牌、获取土地、风险管控等方面做好工作,以保证竞争战略的有效实施。
[Abstract]:As a large - scale project enterprise based on construction , Group A Group is one of the new business development directions in order to change the system risk of the business structure and avoid the periodical change of the state investment , and the A business group wants to make the real estate business strong and make the due share in the market competition , and needs to develop the development strategy of its real estate business . Firstly , on the basis of the brief introduction of Group A , the development course of Group A and its real estate business is introduced , and the organization pattern and industrial structure of Group A are analyzed . On the basis of this , the status quo of Group A ' s real estate business is analyzed . Secondly , the external environment of the real estate business of Group A is analyzed , mainly including the external macro environment of real estate development and the development and competitive environment of real estate industry . According to the situation of Group A , the internal environment of A - enterprise development real estate business is analyzed from the qualification and performance , human resources and land resources . Thirdly , SWOT analysis of A ' s development real estate business is carried out to clarify the advantages and disadvantages of A ' s development of real estate business and the opportunities and challenges . On this basis , the thinking and strategic positioning of its business development are determined . Finally , in the implementation of the competition strategy , it is proposed that enterprises A should do well in the aspects of widening financing channels , improving human resources management , shaping brand , acquiring land and risk control , so as to ensure the effective implementation of the competition strategy .

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4

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