房地产上市公司的社会责任问题研究

发布时间：2018-01-02 06:18

本文关键词：房地产上市公司的社会责任问题研究　出处：《山东建筑大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业履行社会责任是市场经济商业道德精神的集中体现,也是中国特色社会主义核心价值观的基本要求。企业履行社会责任,是发展中国特色社会主义市场经济的必然要求,也是建设社会主义和谐社会的必由之路。企业积极履行社会责任有利于增进企业与利益相关者之间良好的互动,有利于提高消费者的满意度和培养企业的核心竞争力。同时,全面落实企业社会责任,对于我国到2020年全面建成小康社会,也具有重要的现实意义和深远的历史意义。房地产行业关联产业多、产业链长,在带动相关产业发展、增加就业、推动我国城镇化建设和国民经济健康发展的过程中发挥着重要作用。但是,房地产行业在为经济发展带来巨大贡献的同时,也给我国经济社会发展带来了一系列的不和谐因素。例如,我国商品房价格居高不下并持续攀升,商品房质量问题层出不穷。这都不断加剧和深化了我国房地产企业和消费者之间的矛盾,成为影响我国经济和社会可持续发展的重要因素。面对错综复杂的矛盾关系,亟需房地产企业正视矛盾现状,提高企业的社会责任,增强房地产企业对政府、消费者、生态环境负责任的意识,提高房地产企业的社会形象,缓和企业和消费者之间的矛盾。本文以某房地产上市公司开发的小区为例,以问卷的方式调查该小区居民对该房地产企业的评价,从顾客满意度的角度评价该房地产上市企业对消费者的社会责任履行情况。首先,根据顾客满意度理论的CCSI模型,建立了基于顾客满意度的房地产企业对消费者社会责任履行情况的评价指标体系,然后利用层次分析法确定各指标体系的属性权重,并采用问卷调查法获得消费者对该房地产企业社会责任履行情况的评价得分,最后利用简单加权平均法得出该房地产上市企业对消费者社会责任履行情况的最终评价结果。同时,本文以该房地产上市企业的调查情况为基点,指出了我国房地产上市企业在履行消费者社会责任的过程中所存在的主要问题,并提出具体的改进措施,希望能为我国房地产企业社会责任工作的改善提供借鉴。
[Abstract]:Corporate social responsibility is the concentrated embodiment of the commercial moral spirit of market economy and the basic requirement of the core values of socialism with Chinese characteristics. It is the inevitable requirement of developing socialist market economy with Chinese characteristics and the only way to build a harmonious socialist society. The positive performance of social responsibility by enterprises is conducive to enhancing the good interaction between enterprises and stakeholders. It will help to improve consumer satisfaction and cultivate the core competitiveness of enterprises. At the same time, the overall implementation of corporate social responsibility, for our country by 2020 to build a well-off society in an all-round way. Also has the important realistic significance and the profound historical significance. The real estate industry has many related industries and long industrial chain, which plays an important role in promoting the development of related industries, increasing employment, promoting the construction of urbanization and the healthy development of the national economy. The real estate industry not only brings great contribution to the economic development, but also brings a series of disharmonious factors to the economic and social development of our country. For example, the price of commercial housing in our country is high and rising. Commercial housing quality problems emerge in endlessly, which has intensified and deepened the contradiction between the real estate enterprises and consumers in our country. It has become an important factor that affects the sustainable development of our economy and society. Facing the complicated contradiction relationship, it is urgent for the real estate enterprises to face up to the contradictions, improve their social responsibility, and strengthen the real estate enterprises to the government. Consumers, ecological environment responsible consciousness, improve the social image of real estate enterprises, ease the contradiction between enterprises and consumers. This paper takes a real estate listed company as an example to investigate the residents' evaluation of the real estate enterprise by questionnaire. This paper evaluates the social responsibility performance of the listed real estate enterprise to consumers from the perspective of customer satisfaction. Firstly, according to the CCSI model of customer satisfaction theory. This paper establishes the evaluation index system of the performance of social responsibility of the real estate enterprises based on customer satisfaction, and then determines the attribute weight of each index system by using the Analytic hierarchy process (AHP). And the questionnaire survey method was used to obtain the evaluation score of the social responsibility performance of the real estate enterprise. Finally, using the simple weighted average method to obtain the final evaluation of the performance of the real estate listed enterprises to the consumer social responsibility. At the same time, this paper based on the survey of the real estate listed enterprises. This paper points out the main problems existing in the process of fulfilling the social responsibility of consumers in the listed enterprises of real estate in our country, and puts forward the concrete improvement measures. Hope to provide reference for the improvement of social responsibility of real estate enterprises in our country.
【学位授予单位】：山东建筑大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F299.233.4

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