格林期货的发展战略研究

发布时间：2018-01-06 10:33

本文关键词：格林期货的发展战略研究　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着商品期货、金融期货和期货期权交易的不断上市,期货公司“分化现象”日趋明显,行业并购重组日渐加快,格林期货作为全国最早成立的期货公司之一,同样面临着发展战略的再定位问题。本文以发展战略为分析主线,通过分析公司所处的内外部环境,明确发展方向和市场定位,选择合适的发展战略,制定目标并加以贯彻和实施。本文主要分为六个部分。第一部分,主要介绍了期货市场的研究背景,提出了本文主要研究的问题,并分析了企业战略等相关文献综述,以及战略管理的分析方法,提出了本文的研究思路和研究内容。第二部分,分析了国内外期货行业的发展现况,包括对欧美等发达国家期货公司的业务模式和国外期货公司在金融市场中定位的研究,对我国期货公司在金融市场中的定位,以及我国期货公司主要的业务模式,并通过对国外成熟期货市场发展状况的对比分析,研究我国期货市场尚存的差距,以及未来的发展方向。第三部分,主要分析格林期货的外部环境,包括宏观环境分析和行业竞争分析,以及外部机会与威胁的分析。通过对外部环境中的机会和威胁的应对分析,为格林期货制定合适的发展战略,有效实施相关措施提供有效的依据。第四部分,主要是格林期货的内部条件分析,运用VRIO分析法对格林期货公司现状、核心能力进行了分析,总结了其内部的优势和劣势。第五部分,在内外部环境分析的基础上,进一步运用SWOT理论模型,就如何利用内部资源和外部环境提出了侧重点不同的四种备选战略,并结合企业实际,提出了格林期货的发展战略、总体目标和差异化的战略。在此基础上,根据不同的客户需求,分析了格林期货的市场细分和客户定位。第六部分,制定了八项具体的实施措施,并配合企业内部控制体系的约束,确保上述战略目标的成功实施。本文在公司面临转型的时机下提出的发展战略,有助于帮助格林期货进一步提升在行业内的市场份额,实现最终成长为国内一流的金融服务期货公司的战略目标。论文对格林期货的现实工作有较强的指导意义,也对行业内其他民营期货公司的发展有一定借鉴和参考意义。
[Abstract]:With the continuous listing of commodity futures, financial futures and futures options trading, the phenomenon of "differentiation" of futures companies is becoming more and more obvious, and the M & A in the industry is accelerating day by day. Green Futures is one of the earliest futures companies established in China. This paper takes the development strategy as the main line of analysis, through the analysis of the internal and external environment of the company, clear the direction of development and market positioning, and choose the appropriate development strategy. This paper is divided into six parts. The first part mainly introduces the research background of the futures market and puts forward the main research issues of this paper. And analyzed the enterprise strategy and other related literature review, as well as the strategic management analysis method, has proposed the research thought and the research content. The second part, has analyzed the domestic and foreign futures industry development present situation. Including the European and American developed country futures company's business model and the foreign futures company in the financial market localization research, to our country futures company in the financial market localization. And the main business models of Chinese futures companies, and through the comparative analysis of the development of foreign mature futures markets, to study the remaining gaps in the futures market in China, and the future development direction. Part three. This paper mainly analyzes the external environment of Green Futures, including macro-environmental analysis and industry competition analysis, as well as the analysis of external opportunities and threats. For Green futures to formulate appropriate development strategy, effective implementation of relevant measures to provide an effective basis. 4th part, mainly the internal conditions of Green futures analysis, the use of VRIO analysis of the current situation of Green Futures Company. Core competence is analyzed, and its internal strengths and weaknesses are summarized. Part 5th, on the basis of internal and external environment analysis, further use of SWOT theory model. This paper puts forward four strategies with different emphases on how to make use of internal resources and external environment, and puts forward the development strategy, overall goal and differentiation strategy of Green Futures based on the actual situation of enterprises. According to the different customer demand, this paper analyzes the market segmentation and customer orientation of Green Futures. 6th part, makes eight specific implementation measures, and cooperate with the constraints of the internal control system of the enterprise. To ensure the successful implementation of the above strategic objectives. The development strategy proposed in this paper in the face of the transformation of the company will help green futures to further enhance the market share in the industry. Finally, to realize the strategic goal of becoming a first-class financial service futures company in China. This paper has a strong guiding significance for the practical work of Green Futures. It is also useful for the development of other private futures companies in the industry.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.5;F272

【相似文献】