逻辑框架法在大型房地产企业项目管理中的应用研究

发布时间：2018-01-06 20:17

本文关键词：逻辑框架法在大型房地产企业项目管理中的应用研究　出处：《首都经济贸易大学》2013年硕士论文　论文类型：学位论文

【摘要】：物质统一性的内在本质是事物存在普遍联系。逻辑框架法作为一种思维方式，其核心在于深刻把握事物的因果逻辑联系，，即“如果”具备某种条件，“那么”就会产生相应结果。单独的一件事情或任务，都可视作为“项目”。项目侧重于过程动态管理，从立项启动到实施结束的时序推进中，前置活动为后期任务创造条件，构建了因果联系。譬如要进行项目实施，必然需要前期立项决策、市场定位等一系列的准备工作才能成行。项目不是一座孤岛，它时刻受到外界的影响并影响外在世界，项目利益相关者的冲突或协作，都会阻碍或推进项目进程。逻辑框架法是从利益相关者分析入手，发现项目存在的问题，然后根据项目目标选择最优的干预策略，并将整个操作过程架构化，形成逻辑框架矩阵。逻辑框架法也可以理解为架构严谨的项目计划，即明确项目终极目标和实施目的，然后将目标分解为若干子项目，为使子项目产出结果，必然要投入人力、财力、物力进行各项“里程碑”式的活动和更加细分的行动作业。大型房地产企业要运作数量繁多、体量庞大的项目，需要管理的方法论，逻辑框架法便有了广阔的用武之地。论文第三章以某国有大型地产商的国际城项目为个案，在房地产调控趋紧的大环境中，首先应用逻辑框架法进行项目前期利益相关者分析，发现项目前期存在的问题；然后根据企业目标和项目实施目的，选择项目的市场定位：打造区域最大体量的综合体；最后根据项目市场定位，构建项目建设的逻辑框架矩阵。论文第四章研讨逻辑框架法在项目成本规划中的应用。通过相关者分析，对比三种成本管控思路的优劣，确立价格决定成本的管控理念，构建成本模块化体系建设的逻辑框架矩阵。本文是关于逻辑框架法在大型房地产企业应用的专题研究，对房地产项目管理者具有一定的借鉴作用，同时将逻辑框架法解析为架构严谨的项目计划，对该法概念有一定的创新拓展。
[Abstract]:The intrinsic essence of the unity of matter is the universal connection of things. As a mode of thinking, the core of the logic framework method is to grasp the causal logic connection of things deeply, that is, "if" has certain conditions. "then" will produce the corresponding result. A single event or task can be regarded as a "project". The project focuses on the dynamic management of the process. In the time series from the project initiation to the end of implementation, the pre-activity creates the conditions for the later tasks. For example, in order to carry out the project implementation, a series of preparatory work, such as pre-project decision, market positioning and so on, will be necessary. The project is not an isolated island. It is always affected by the outside world and affects the outside world. The conflict or collaboration of project stakeholders will hinder or promote the process of the project. The logical framework method is to start from stakeholder analysis. The problems of the project are found, then the optimal intervention strategy is selected according to the project objectives, and the whole operation process is structured to form a logical framework matrix. The logical framework method can also be understood as a well-structured project plan, that is, to define the ultimate goal and implementation purpose of the project, and then decompose the goal into several sub-projects. In order to make the sub-project output, it is necessary to invest manpower. Financial and material resources to carry out the "milestone" type of activities and more detailed operations. If large real estate enterprises want to operate a large number of projects and need the methodology of management, the logical framework method will have a broad opportunity to exert their talents. The third chapter takes the international city project of a large state-owned real estate developer as an example. In the environment of tight real estate regulation and control, the paper first applies the logical framework method to analyze the stakeholders in the early stage of the project. Discover the problems in the early stage of the project; Then according to the enterprise objectives and project implementation purposes, select the market positioning of the project: to create the largest regional volume of the complex; Finally, the logical frame matrix of project construction is constructed according to the market orientation of the project. Chapter 4th discusses the application of the logical framework method in the project cost planning. Through the analysis of the correlation, the author compares the advantages and disadvantages of the three cost control ideas, and establishes the management and control concept of the price determining the cost. Construct the logical frame matrix of cost modularization system construction. This paper is about the application of the logical framework method in large real estate enterprises, which has a certain reference for real estate project managers. At the same time, the logical framework method is analyzed into a rigorous framework of project planning. The concept of this method has been innovated and expanded to a certain extent.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F293.33

【引证文献】