鑫阳房地产开发公司战略管理诊断及改进策略研究

发布时间：2018-01-16 04:15

本文关键词：鑫阳房地产开发公司战略管理诊断及改进策略研究　出处：《大连海事大学》2013年硕士论文　论文类型：学位论文

【摘要】：近一阶段,房地产开发企业面临的市场环境促使企业更加关注战略的制定和选择。由于我国房地产业的融资主要靠银行贷款,房价过快上涨也蕴藏着巨大的金融风险。因此,遏制房价过快上涨势头已成为当务之急。在此背景下,中央政府高度重视,出台了一系列的调控措施。房地产开发企业面临前所未有的经营危机,急需对该行业企业进行战略分析和战略管理,制定适应性强的战略规划。本文首先依据企业管理的相关理论,建立了咨询诊断模型框架,为后面的诊断分析研究提供指导。其次,依据企业战略管理的理论,对鑫阳公司的外部环境和市场特征进行分析和研究。第三部分,采用阅读资料、员工访谈、问卷调查、走访行业专家等方式、采取定性与定量相结合的方法对大连鑫阳房地产开发有限公司企业战略和经营管理的现状和问题展开研究和分析。最后,提出了改善企业战略管理、提升经营管理水平的办法和思路。本文的研究能够为鑫阳房地产开发公司的战略规划选择和制定提供可供借鉴的建议。
[Abstract]:In recent years, the market environment faced by real estate development enterprises urges them to pay more attention to the formulation and choice of strategy. Because the financing of real estate industry in China mainly depends on bank loans. House price rise too fast also contains huge financial risk. Therefore, it is urgent to curb the rapid rise of house prices. In this context, the central government attaches great importance to it. The real estate development enterprises are faced with the unprecedented crisis of operation. It is urgent to carry out strategic analysis and strategic management for the enterprises in this industry and to formulate a strategic plan with strong adaptability. Firstly, according to the theory of enterprise management, this paper establishes the framework of consulting diagnosis model to provide guidance for the later research of diagnosis and analysis. Secondly, according to the theory of enterprise strategic management. Xinyang company's external environment and market characteristics are analyzed and studied. The third part uses reading materials, employee interviews, questionnaires, visits to industry experts and so on. This paper studies and analyzes the present situation and problems of the enterprise strategy and management of Dalian Xinyang Real Estate Development Co., Ltd by combining qualitative and quantitative methods. Finally, it proposes to improve the strategic management of enterprises. The method and train of thought that raise management level. The research in this paper can provide suggestions for Xinyang Real Estate Development Company's strategic planning and formulation.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4

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