南昌CS商业地产开发模式再研究

发布时间：2018-01-20 15:31

本文关键词： 旅游商业地产商业业态项目评价　出处：《南昌大学》2013年硕士论文　论文类型：学位论文

【摘要】：商业地产不受国家政策调控,旅游商业地产作为商业地产的一个细分市场.倍受房地产开发商的青睐。国民旅游休闲需求旺盛,旅游商业地产项目又具有可获得稳定的、持续的现金流等特点,一些敏感的地产商自2003年起尝试旅游商业地产的开发。然而,要取得旅游商业地产项目开发的成功需具备若干条件,一些原来从事住宅开发的房地产公司不顾自身缺乏相关资源和条件的情况下盲目转向自己并不熟悉旅游商业地产,导致所开发的项目失败,企业背负着沉重的经济及社会压力。CS地产公司于2005年起投资建造南昌CS商业地产项目,是集餐饮、娱乐、休闲、体验等商业类型于一起的、建筑面积为30万平米的大型旅游商业地产项目,拟将其打造成为南昌新商业中心,誓与八一商圈进行直接竞争,令其成为旅游目的地和商业购物公园。可是,自项目建成以来,商铺招商情况差强人意,近30万平米的商业地产处于闲置状态,出售物业返租的巨大压力成为企业甩不掉的包袱。自2012年下半年起,公司对近四千户的小产权进行回购,拟于2013年上半年完成回购。本文分别分析了国外旅游商业地产开发模式、我国一二三线城市旅游商业地产项目开发模式,总结了旅游商业地产项目成功的条件。结合南昌市发展现状、商业发展规划以及南昌CS旅游商业地产现状,本文对南昌CS旅游商业地产项目进行SWOT分析和再定位,并重新规划商业业态.通过经济效益分析,整体改造和运营是可行的。
[Abstract]:Commercial real estate is not regulated by national policies. As a subdivision of commercial real estate, commercial tourism real estate is favored by real estate developers. The demand for tourism and leisure is exuberant. Tourism commercial real estate projects with stable, continuous cash flow and other characteristics, some sensitive developers since 2003 to try to develop commercial tourism real estate. However. To achieve the success of the development of commercial tourism real estate projects, a number of conditions need to be met. Some real estate companies which were engaged in residential development blindly turned to their own commercial tourism real estate without regard to their lack of relevant resources and conditions, resulting in the failure of the development of the project. Enterprises bear heavy economic and social pressure. CS real estate company in 2005 to invest in the construction of Nanchang CS commercial real estate project, is a collection of catering, entertainment, leisure, experience and other business types together. A large commercial tourism real estate project with a construction area of 300,000 square meters is intended to become a new commercial center in Nanchang, vowing to compete directly with the Bayi business district to make it a tourist destination and a commercial shopping park. However. Since the completion of the project, the situation of commercial shops to attract investment is not satisfactory, nearly 300,000 square meters of commercial real estate is idle, the huge pressure to sell property rentals has become a burden that enterprises can not throw off. Since 2012, the second half of the year. The company repurchase the small property rights of nearly 4,000 households, and will complete the repurchase in the first half of 2013. This paper analyzes the foreign tourism commercial real estate development model. The development mode of tourism commercial real estate project in 123 line cities of our country is summarized, and the conditions of successful tourism commercial real estate project are summarized. Combined with the development status quo of Nanchang city, commercial development plan and CS tourism commercial real estate status in Nanchang city. In this paper, the SWOT analysis and repositioning of CS tourism commercial real estate project in Nanchang are carried out, and the business pattern is reprogrammed. Through the economic benefit analysis, it is feasible to reform and operate the whole project.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

【参考文献】