宏观调控下郑州市大型房地产企业战略转型发展研究

发布时间：2018-02-13 19:09

本文关键词： 宏观调控房地产企业战略转型　出处：《郑州大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国经济的持续发展,城市化进程的不断加速,带动了房地产行业的繁荣。经过近三十年的发展,房地产已然成为国民经济的支柱产业之一,不仅具有很强的行业辐射能力,又与人们的生活密切相关,它在经济建设中一度扮演着极其重要的角色。繁荣的房地产市场为房地产企业带来过良好的发展契机。然而,在发展过程中房地产业也出现了一些问题,房价不断高涨,供应结构不合理、市场行为缺乏规范等,这些现象受到了社会各界以及国家经济部门的高度重视,国家采取了一系列的宏观调控措施,房地产企业也由此面临着更加严峻的考验。新的形势推动着我国的房地产业进入了一个新的历史发展阶段,面对当前形势,房地产企业纷纷寻求新市场和新机遇,或转战商业地产或进军二三线城市。因此在调控不断加码的背景下,房地产开发企业及时调整和转换企业的发展战略以适应新的发展形势具有重要性和紧迫性。本研究立足于现有研究理论,对当前形势下房地产企业的发展轨迹及战略转型方面进行深入分析。通过对国内外房地产企业战略转型研究综述的整理,借鉴企业生命周期理论与战略转型理论,分析了由于外部环境的变化引起房地产企业战略转型的必要性。近两年国家加大力度对房地产业进行宏观调控,金融、土地等政策进行了重大调整,这些举措对房地产企业影响巨大。文章选取四个具有代表性的郑州市大型房地产企业,对各个企业的战略进行分析,归纳总结出郑州市房地产企业转型发展的战略主要有省域化、多元化、全国化、跨区域发展战略。同时借鉴了万科、恒大、保利三个成功大型房地产企业的经验,为郑州市企业谋求一个健康良性并不断发展壮大的新战略思路和模式提供参考,得出结论即在国家宏观调控背景下各房地产企业应适时进行战略性的调整,依据自身发展情况,整合优势资源,选择适宜本企业持续发展的战略。
[Abstract]:China's sustained economic development, accelerating the process of the city, led to the prosperity of the real estate industry. After nearly thirty years of development, real estate has become a pillar industry of the national economy, not only has the ability to radiate strong industry, and is closely related with people's lives, it once played in economic construction a very important role. Brought good opportunity for development the prosperity of the real estate market for real estate enterprises. However, in the process of development of real estate industry, there are also some problems, prices rising, the supply structure is irrational, the lack of standardized market behavior, the phenomenon of the social attention from all walks of life and national economic sectors the state has adopted a series of macro-control measures, the real estate enterprises also face a more severe test.
The new situation has promoted China's real estate industry has entered a new historical stage of development, facing the current situation, the real estate enterprises have to seek new markets and new opportunities, or from commercial real estate or to enter the two or three line of the city. Therefore in the regulation of the growing background, real estate development enterprises timely adjustment and transformation of enterprises the development strategy to adapt to the new situation is of importance and urgency.
This study is based on the existing theoretical research, development and strategic transformation of the current real estate enterprises in-depth analysis. Based on the domestic and foreign real estate enterprise strategic transformation of the consolidation, reference the theory of enterprise life cycle and strategic transformation theory, analyzes the changes in the external environment caused by the necessity of strategic transformation of real estate the past two years. The country intensify macro-control, the real estate finance, land policy has been adjusted, the impact of these measures on the real estate business is huge. This paper selected four Zhengzhou city has a large real estate enterprises representative, analyze each enterprise's strategy, summed up the development of transformation Zhengzhou City real estate business strategy of the major provinces of the country, diversification, cross regional development strategy. At the same time from Vanke, Evergrande, poly three big success Real estate enterprise experience for Zhengzhou enterprises to seek a healthy and continuous development of new strategic thinking and mode of growth of the reference, draw the conclusion that the national macro-control under the background of the real estate enterprises should adjust timely, according to their own situation, choose the appropriate integration advantages of resources, the company continued the development of the strategy.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

【参考文献】