人和阳光房地产开发公司发展战略研究

发布时间：2018-02-24 10:09

本文关键词： 人和阳光公司房地产发展战略公司环境　出处：《哈尔滨理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来，我国宏观经济稳定快速发展，房地产行业也发展迅猛。与此同时，为了促使房地产行业继续健康稳定的发展，国家在土地、金融、税收等方面都加大了对房地产行业的宏观调控，给房地产行业带来了很大的冲击。同时，房地产行业的竞争也趋于激烈。这些都对房地产开发公司的发展提出了更高的要求。如何制定科学的发展战略，发挥公司的竞争优势，是房地产开发公司实现可持续发展的迫切需要。本文在对国内外房地产开发公司发展战略相关文献综述的基础上，以人和阳光房地产开发公司（以下简称人和阳光公司）为研究对象，对公司发展战略理论、房地产开发公司的发展战略和竞争发展战略理论进行研究，分析了人和阳光公司的特点和存在的问题，，运用PEST分析和波特五力模型分析对人和阳光公司外部环境资源和内部资源进行分析，在此基础上运用SWOT分析方法，得出人和阳光公司的面临的机遇和威胁及其自身的优势和劣势，从而得出人和阳光公司的发展战略。并对人和阳光公司进行发展战略规划，分别从公司发展的总体思路、公司发展的分阶段的发展战略模式、一体化发展战略、加强型发展战略几个方面进行了发展战略规划。最后提出具体的发展战略实施步骤以及相关的保障体系。论文通过对人和阳光公司发展战略规划的研究和分析，一方面为人和阳光公司的发展提供系统的发展战略规划方案，另一方面也为房地产行业的战略制定和实施起到参考作用。
[Abstract]:In recent years, the macro economy of our country has developed steadily and rapidly, and the real estate industry has also developed rapidly. At the same time, in order to promote the continued healthy and stable development of the real estate industry, the state is in land and finance. Tax and other aspects have increased the macro-control of the real estate industry, which has brought a great impact to the real estate industry. At the same time, The competition in the real estate industry also tends to be fierce. All of these put forward higher requirements for the development of real estate development companies. How to formulate a scientific development strategy and give full play to the competitive advantage of the companies, Is the real estate development company realizes the sustainable development the urgent need. Based on the literature review of the development strategy of the real estate development companies at home and abroad, this paper studies the theory of the development strategy of the real estate companies. The theory of development strategy and competitive development strategy of real estate development company is studied, and the characteristics and problems of human and sunshine company are analyzed. Using PEST analysis and Porter's five-force model analysis to analyze the external environmental resources and internal resources of Renhe Sunshine Company, and on the basis of this, using the method of SWOT analysis, The opportunities and threats faced by people and sunshine companies and their own strengths and weaknesses are obtained, and the development strategies of people and sunshine companies are obtained. And the development strategy of people and sunshine companies is planned, respectively, from the overall thinking of the development of the companies. The phased development strategy model of the company, the integrated development strategy, Finally, the implementation steps of the development strategy and the relevant guarantee system are put forward. Through the research and analysis of the development strategy planning of Renhe Sunshine Company, the paper puts forward the implementation steps of the specific development strategy and the related guarantee system, through the research and analysis of the development strategy planning of the people and Sunshine Company. On the one hand, it provides a systematic development strategy plan for the development of human and sunshine company, on the other hand, it also plays a reference role for the strategy formulation and implementation of the real estate industry.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4

【引证文献】