湖南投资集团股份有限公司融资战略研究

发布时间：2018-02-25 02:04

本文关键词： 融资战略 SWOT分析战略规划湖南投资集团股份有限公司　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：融资战略是企业生存发展的关键，企业融资战略的有效与否直接关系到企业的经营成果和竞争优势的保持。为了应对复杂多变的宏观经济状况，企业融资管理必须弄清企业的环境状况和变化趋势，将提高融资管理工作对外部环境的适应能力以及利用能力放在首要位置，从战略角度重新认识融资管理，树立战略意识，主动采取措施有效地适应环境，才能在变化莫测的环境中发展。本文首先对企业融资理论进行综述，对企业融资战略管理的内容、类型及程序进行概述。其次对湖南投资集团股份有限公司的历史融资状况进行简要介绍，从对公司融资现状的分析可以看出，公司资本结构比较合理，融资风险控制能力较强，但融资方式略显单一。对公司面临的宏观经济态势、行业发展特点及地区发展状况等外部环境，以及公司治理、经营状况和财务状况等内部环境进行SWOT分析，，认为湖南投资集团股份有限公司未来融资优势明显，机遇与威胁并存。根据湖南投资公司“十二五”发展规划提出的战略目标，对公司未来融资渠道、融资模式的选择以及融资战略进行分析。最后，从树立前瞻性的战略意识、建立科学的战略决策机制、强化集团公司管理工作、加强企业文化和员工队伍建设、构建有效的绩效评价体系和合理控制融资风险六方面提出建议，确保公司融资战略规划的顺利实施。
[Abstract]:The financing strategy is the key to the survival and development of the enterprise. The effectiveness of the financing strategy of the enterprise is directly related to the business achievement and the maintenance of the competitive advantage. The enterprise financing management must make clear the environment condition and the change trend of the enterprise, take the improvement of the adaptability and utilization ability of the financing management work to the external environment as the primary position, reunderstand the financing management from the strategic angle, set up the strategic consciousness. Take active measures to adapt to the environment effectively, in order to develop in the unpredictable environment. This paper firstly summarizes the theory of enterprise financing, summarizes the contents, types and procedures of enterprise financing strategy management, and then briefly introduces the historical financing situation of Hunan Investment Group Co., Ltd. From the analysis of the current financing situation of the company, we can see that the capital structure of the company is relatively reasonable, the ability of controlling the financing risk is strong, but the financing mode is slightly single. Based on the SWOT analysis of the external environment, such as the characteristics of industry development and regional development, as well as the internal environment such as corporate governance, operating status and financial situation, it is concluded that Hunan Investment Group Co., Ltd. will have obvious advantages in financing in the future. Opportunities and threats coexist. According to the strategic objectives proposed by Hunan Investment Corporation in the 12th Five-Year Plan, this paper analyzes the future financing channels, the choice of financing models and the financing strategy. Finally, from the perspective of strategic awareness, To establish a scientific strategic decision-making mechanism, to strengthen the management of the group, to strengthen the corporate culture and staff construction, to build an effective performance evaluation system and to reasonably control the financing risk. Ensure the smooth implementation of the company's financing strategy.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F832.48

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