中国券商财富管理转型研究

发布时间：2018-02-27 20:29

本文关键词： 券商财富管理转型经纪业务　出处：《上海外国语大学》2013年硕士论文　论文类型：学位论文

【摘要】：二十多年来，中国资本市场发展迅速，证券市场作为金融舞台上主要角色，占据重要的地位。相较于国外成熟资本市场，中国证券市场成立时间较短且经过转轨，市场投资环境存在特殊的不确定性。长期以来传统通道业务都是券商主营业务之一，股票手续费收入是券商最重要的利润。但是随着经济发展，金融环境的竞争日趋激烈，银行、保险等非券商机构发展迅速，对券商资源虎视眈眈。并由于金融全球化、网络的发展、财富的积聚、客户需求的提高，使得券商传统经纪业务进入瓶颈期，证券业发展正在接受前所未有的挑战。如何在政策、行情、盈利模式等方面受到限制和约束的情况下，寻求创新与转型是券商刻不容缓的考虑。中国券商从传统经纪业务向财富管理转型是企业在创新道路上打造一个综合金融服务平台的长期路程，这不仅是业务模式的转型，也是产品调整、后台系统建设和人才体系的重构。在此过程中，券商必须借鉴国内外优秀财富管理经验，结合我国政策和市场需求、时代契机、竞争优势，，积极促进产品多元化发展，通过细分市场对客户群体提供差异化专业服务，参与到金融业主流发展的构建中去，巩固证券在多层次资本市场上的重要地位，不断提高我国券商的核心竞争力。本文将采用理论与实际相结合的方法，通过以下5个方面来研究：①介绍中国证券业发展概况。②对经纪业务发展现状和问题进行系统性分析，提出转型必要性。③介绍财富管理转型背景及国内外财富管理之路。④用案例分析的方法，通过国泰君安证券在财富管理转型的具体实践进一步细化券商的转型成效。⑤对全文研究进行总结，并提出转型过程存在的问题和前景。事实上对于整个行业而言，券商的财富管理转型最终将改变整个证券业的商业模式。而变革的最终，将引领行业更沉着地面对未来世界的资本市场种种金融危机的冲击。提高市场监管控制风险，拟定正确有效的竞争策略，对于深化我国金融改革无疑具有启示意义。
[Abstract]:Over the past 20 years, China's capital market has developed rapidly, and the securities market, as a major role in the financial arena, occupies an important position. There is special uncertainty in the market investment environment. For a long time, the traditional channel business has been one of the main businesses of securities companies, and the income from stock handling fees is the most important profit of securities companies. However, with the development of economy, the competition in the financial environment is becoming more and more fierce. Non-brokerage institutions, such as banks and insurance companies, are developing rapidly and are eyeing securities firms' resources covetously. Due to financial globalization, the development of the network, the accumulation of wealth and the improvement of customer demand, the traditional brokerage business of securities firms has entered a bottleneck period. The development of the securities industry is facing unprecedented challenges. How to seek innovation and transformation is an urgent consideration for securities firms under the constraints of policies, prices, profit models, etc. The transformation of Chinese securities firms from traditional brokerage to wealth management is a long-term journey for enterprises to build a comprehensive financial service platform on the road of innovation. This is not only the transformation of business models, but also the adjustment of products. In this process, brokers must learn from the outstanding wealth management experience at home and abroad, combine our country's policy and market demand, the opportunity of the times, competitive advantage, actively promote the diversified development of products. Through the subdivision of the market to provide differentiated professional services to customer groups, to participate in the construction of the mainstream development of the financial industry, to consolidate the important position of securities in the multi-level capital market, and to continuously improve the core competitiveness of Chinese securities companies. This paper will adopt the method of combining theory with practice, through the following five aspects to study the development of securities industry in China. 2. Systematically analyze the current situation and problems of the development of brokerage business. (3) introducing the background of the transition of wealth management and the way of wealth management at home and abroad by case study. Through the specific practice of Guotai Junan Securities in the wealth management transformation, the paper further refines the transformation effect of securities firms. 5, summarizes the full text research, and puts forward the problems and prospects of the transition process. In fact, for the industry as a whole, the wealth management transformation of securities firms will ultimately change the business model of the entire securities industry. It will lead the industry to face the impact of various financial crises in the capital market of the future world more calmly. Improving market supervision and controlling risks and drawing up correct and effective competitive strategies will undoubtedly have enlightening significance for deepening the financial reform of our country.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51

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