远洋地产有限公司项目质量管理研究

发布时间：2018-03-08 11:49

本文选题：项目建设　切入点：质量管理　出处：《云南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着人们生活水平的不断提高，人们的消费观念日益个性化，依靠旧有的经营理念管理房地产已经不能满足客户的要求，必须根据客户需求的变化采取必要的变革措施，尤其是在改革开放以后，我国与国际化接轨脚步的逐年加快，我国建筑业的迅速发展使其在国民经济中的作用越来越重要。通过将项目质量管理理论与自身的房地产项目质量管理实践经验结合起来，以“房地产开发项目的质量管理研究”作为学位论文课题，对房地产项目质量管理进行深入研究，能够为更多的房地产企业在开展项目质量管理时提供一些借鉴。本文结合目前已经日益受到重视的质量管理体系的建立，主要研究了以下内容：第一部分为文章的绪论，主要阐述本课题研究背景、研究意义、研究方法等内容；第二部分是房地产质量管理概论和相关理论，集中阐述课题研究过程中所涉及到的实践理论；第三部分论述房地产开发过程中项目管理模式的选择和组织架构，列举目前所常用的项目经理制、项目公司制及专业代理项目制管理的基本内涵,通过管理模式来论述项目质量管理；第四部分对远洋地产有限公司项目质量管理现状及对比分析，通过分析项目质量管理现状，找出与先进房地产企业之间质量管理中的差距，进而提出解决远洋地产公司房地产项目质量管理具体问题的方法；第五部分是远洋地产有限公司房地产项目质量管理改进措施，分别从设计招标、工程实施、工程验收几个阶段进行论述，，找出切实可行的质量管理改进办法以及为提高远洋地产公司项目质量管理水平和企业竞争力提出建议。
[Abstract]:With the continuous improvement of people's living standards, people's consumption concept is becoming more and more individualized. Depending on the old management concept, the management of real estate can no longer meet the needs of customers, so the necessary measures must be taken according to the changes of customers' needs. Especially after the reform and opening up, the pace of our country's internationalization has been accelerated year by year. The rapid development of China's construction industry has made it more and more important in the national economy. By combining the theory of project quality management with its own practical experience of real estate project quality management, Taking "Research on quality Management of Real Estate Development Project" as the thesis subject, it can provide some reference for more real estate enterprises in carrying out project quality management. Combined with the establishment of quality management system which has been paid more and more attention to at present, this paper mainly studies the following contents: the first part is the introduction of the article, mainly expounds the research background, research significance, research methods and so on; The second part is the introduction of real estate quality management and related theories, focusing on the practical theory involved in the research process; the third part discusses the choice of project management model and organizational structure in the process of real estate development. This paper enumerates the basic connotation of project manager system, project company system and professional agent project management, and discusses project quality management through management mode. In the 4th part, through analyzing the present situation of project quality management of Ocean Real Estate Co., Ltd and its comparative analysis, we find out the gap between quality management and advanced real estate enterprises. Further, it puts forward the methods to solve the specific problems of real estate project quality management of ocean real estate company. Part 5th is the improvement measures of real estate project quality management of ocean real estate limited company, respectively, from the aspects of design bidding, project implementation, This paper discusses several stages of project acceptance, finds out feasible ways to improve quality management, and puts forward some suggestions for improving project quality management level and competitiveness of enterprises in ocean-going real estate companies.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F299.233.4

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