基于核心竞争力的安博中国公司发展战略研究

发布时间：2018-04-04 18:14

本文选题：物流地产　切入点：核心竞争力　出处：《华东理工大学》2013年硕士论文

【摘要】：随着国家对住宅和商业地产调控力度的加大,以及世界制造业向我国的转移,物流地产成为国内外地产开发商的投资热点,不断有国外物流地产巨头投资开发中国物流地产。当前我国很多物流地产企业也正在兴起,但同时也要看到,物流地产在我国仍处于起步阶段,我国从事物流地产开发的企业相对于安博这样的外资企业在物流地产投资领域存在着很大的多方面的差距。面对市场竞争日益激烈,要想从根本上提升我国物流地产企业的市场竞争力,保持长期的竞争优势,需要物流地产企业对自身的核心竞争力进行分析,加以关注和培育。核心竞争力是企业多方面技能和企业运行机制的有机结合,是企业在特定经营环境中的竞争能力和竞争优势的结合,打造和提高企业的核心竞争力,这是我国物流地产企业生存和发展的必由之路。本文试图在系统地阐述物流地产的基本理论的基础上,运用核心竞争力的基本理论,分析研究领先物流地产企业的核心竞争力,并透过对安博中国当前发展战略的相关实证研究分析和总结,为国内物流地产企业的未来发展作一些有益探索。通过对案例企业-安博中国的详细调研,回顾安博中国目前的发展战略现状,分析其当前发展战略中存在的问题和瓶颈,总结安博中国自身的优势和核心竞争力,最后基于核心竞争力初步探讨安博中国未来发展战略的构建。论文以企业核心竞争力理论为基础,从分析全球领先物流地产企业出发,初步探讨了安博中国未来发展战略及其构建途径。安博中国作为全球物流地产行业的龙头企业,对它的发展战略进行分析,得出的结论有一定的代表性,对中国物流地产行业有一定的借鉴意义。
[Abstract]:With the increase of national regulation on residential and commercial real estate, and the transfer of the world manufacturing industry to our country, logistics real estate has become the investment hot spot of real estate developers at home and abroad, and foreign logistics real estate giants have been investing in the development of Chinese logistics real estate.At present, many logistics real estate enterprises are also rising in our country, but at the same time, we should also see that logistics real estate is still in its infancy in our country.The enterprises engaged in the development of logistics real estate in China have a wide gap in the field of logistics real estate investment compared with foreign enterprises such as Amber.Facing the increasingly fierce market competition, in order to fundamentally enhance the market competitiveness of Chinese logistics real estate enterprises and maintain long-term competitive advantage, logistics real estate enterprises need to analyze their core competitiveness, pay attention to and cultivate it.The core competence is the organic combination of the various skills and the operation mechanism of the enterprise, and the combination of the competitive ability and the competitive advantage of the enterprise in the specific operating environment, so as to create and improve the core competence of the enterprise.This is our logistics real estate enterprises survival and development of the only way.On the basis of systematically expounding the basic theory of logistics real estate, this paper tries to analyze and study the core competitiveness of leading logistics real estate enterprises by using the basic theory of core competence.Through the empirical analysis and summary of Amber's current development strategy, this paper makes some beneficial exploration for the future development of domestic logistics real estate enterprises.Through the detailed investigation of the case of Amber China, this paper reviews the current situation of Amber China's development strategy, analyzes the problems and bottlenecks existing in its current development strategy, and summarizes the advantages and core competitiveness of Amber China itself.Finally, based on the core competence, the paper discusses the construction of Amber China's future development strategy.Based on the theory of core competence of enterprises, this paper analyzes the leading logistics real estate enterprises in the world, and probes into the future development strategy of Amber China and its construction approach.Amber China, as the leading enterprise in the global logistics real estate industry, analyzes its development strategy and draws some representative conclusions, which can be used as a reference for China's logistics real estate industry.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F293.3;F259.2

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