房地产企业多元化发展财务风险防范对策探析

发布时间：2018-05-01 17:10

  本文选题：多元化经营 + 安索夫　； 参考：《财会通讯》2014年26期

【摘要】：正一、多元化定义国外学者对于多元化经营的研究是比较广泛的,原因就是多元化是企业发展的重要战略行为。早期的学者都普遍接受了美国学者安索夫(Ansoff,1957)定义的多元化经营概念,"用新的产品开发新的市场"是安索夫在《多元化战略》一文中提出多元化理论。彭罗斯(Penrose,1959)、鲁梅尔特(Rumelt,1974)对于多元化经营的定义进一步加深。企业发展壮大最为重要的一种战略就是实施多元化经营战略。多元化的经营,一方面可以实现"东方
[Abstract]:First, the definition of diversification is widely studied by foreign scholars, the reason is that diversification is an important strategic behavior of enterprise development. Early scholars generally accepted the concept of diversification as defined by American scholar Ansoff.1957. "developing new market with new products" is the theory of diversification put forward by Ansoffl in "diversification Strategy". Penrose Penroseau (1959) and Rumelt (1974) further deepened the definition of diversification. One of the most important strategies for the development and growth of enterprises is to implement diversified management strategy. Diversified management, on the one hand, can achieve the "East"
【作者单位】： 国通管业股份有限公司;
【分类号】：F299.233.42;F272.3
，

本文编号：1830303