房地产网站新闻内容研究

发布时间：2018-06-15 08:44

本文选题：房地产 + 网站　；参考：《黑龙江大学》2013年硕士论文

【摘要】：房地产行业对促进我国经济发展具有重要意义，房地产网站作为房地产行业的专业网络媒体，同样扮演着重要的角色。回顾房地产网站发展历程，可谓一波三折。如今我国的房地产网站都在稳步发展，新闻内容的质量也不断提高。当然，这其中也存在着很多问题：网站片面追求自身利益，而忽视了社会效益，新闻内容缺少民生要素。这些问题形成的原因，一是新闻态度不客观，欠缺行业责任感，二是网站定位不准确。要解决这一问题，除了要正确协调三种效益的关系，还要在新闻内容上做出平衡的选择，正确引导舆论，并承担一定的社会责任，在新闻内容中加入对民生的关怀，，这样才能正确发挥房地产网站对舆论的引导作用。
[Abstract]:The real estate industry plays an important role in promoting the economic development of our country. As the professional network media of the real estate industry, the real estate website also plays an important role. Review of the development of real estate websites, can be described as twists and turns. Now the real estate website of our country is developing steadily, the quality of news content also improves ceaselessly. Of course, there are many problems: the website pursues its own interests one-sidedly, but neglects the social benefit, the news content lacks the people's livelihood factor. The reasons for these problems are that the news attitude is not objective, the lack of industry responsibility, and the location of the website is inaccurate. In order to solve this problem, in addition to correctly coordinating the relationship between the three benefits, we must also make a balanced choice on the content of news, guide public opinion correctly, assume certain social responsibility, and add concern for the people's livelihood to the news content. Only in this way can the real estate website give full play to the guiding role of public opinion.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G210.7;F293.3

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