紫菘地产融资模式分析

发布时间：2018-06-24 01:01

本文选题：房地产 + 融资模式　；参考：《吉林大学》2013年硕士论文

【摘要】：房地产行业是我国重要的经济支柱型产业，对我国经济贡献所占比重十分大。房地产行业的发展可以带动一系列相关产业的发展，比如建筑、冶金、建材、地产服务等许许多多的产业链。房地产金融是保障地产发展的必要条件，但是从现实看来，地产业链发展迅速，但是资金问题却越来越明显，资金跟不上往往导致项目开发脱节或停顿，资金到位速度远远落后于房地产业的快速发展。房地产是一个典型的资金密集型企业，高投入高收益，因此能否为项目筹到足够的发展资金十分重要。现在的中国房价虚高，已经超出了百姓可承受的范围，为了规范房地产市场健康发展，各地也陆续出台各样的政策规范金融市场，在新的政策环境下，房地产业资金需求问题和我国融资体制的现存矛盾日益明显，单纯的融资模式已经不能满足企业对资金的需求，只有使用多元化的融资，才能扩大、加速房产企业发展。本文采用理论结合实际案例，以小见大，从紫菘地产的融资模式着手，意在探讨二线城市中型地产企业的融资模式和规律。不可否认，近10年来的地产市场风云变幻，，调控政策密集发布，地产企业对融资已经积累了一定的经验。对于中小房地产项目而言，传统融资渠道主要有内部融资和外部融资。然而随着我国经济环境的影响，单一的使用某种融资模式已经阻碍了房地产开发企业的快速发展。论文第一章简要介绍了本文的研究背景、研究内容和方法及创新点；第二章阐述了紫菘地产公司的融资环境现状及使用SWOT分析法解析融资环境的利与弊；第三章从紫菘地产现有融资模式进行实际分析，阐述了在现在的金融环境下，政策对融资的影响及机会；第四章结合具体项目进行风险系数评估，提示企业在融资过程，必须要评估风险成因，按照风险系数对风险进行重要性分类，然后加以控制，避免对项目开发过程造成大的影响。所以本文根据紫菘地产现状以及现有地产融资模式，提出一些房地产融资模式分析，如国内银行贷款、信托融资、债券融资、银信合作等融资方法，并对这些策略进行风险评估，希望能对二线城市的中小型房地产融资有实质性的帮助。
[Abstract]:Real estate industry is an important economic pillar industry in China, which accounts for a large proportion of the economic contribution. The development of real estate industry can promote the development of a series of related industries, such as construction, metallurgy, building materials, real estate services and many other industrial chains. Real estate finance is a necessary condition to ensure the development of real estate, but from the reality, the land industry chain develops rapidly, but the capital problem is becoming more and more obvious, which often leads to the disconnection or pause of project development. The speed of funds in place lags far behind the rapid development of the real estate industry. Real estate is a typical capital-intensive enterprise with high investment and high income, so it is very important to raise enough development funds for the project. At present, the real estate prices in China are inflated beyond the range that the common people can afford. In order to standardize the healthy development of the real estate market, various policies have been introduced to regulate the financial market. In the new policy environment, The problem of capital demand of real estate industry and the existing contradiction of financing system of our country are more and more obvious. The simple financing mode can not meet the demand of capital of enterprises. Only by using diversified financing can we expand and accelerate the development of real estate enterprises. Based on the theory and practical cases, this paper starts with the financing mode of Zisong Real Estate, and discusses the financing mode and law of the middle-sized real estate enterprises in the second-tier cities. There is no denying that the real estate market has changed in the past 10 years, the regulation and control policies have been issued intensively, and the real estate enterprises have accumulated some experience in financing. For small and medium real estate projects, the traditional financing channels mainly include internal financing and external financing. However, with the impact of economic environment in China, the single use of a certain financing model has hindered the rapid development of real estate development enterprises. The first chapter briefly introduces the research background, research contents, methods and innovation points, the second chapter describes the current situation of the financing environment of Zisong Real Estate Company and the advantages and disadvantages of using SWOT analysis method to analyze the financing environment. The third chapter analyzes the actual financing mode of Zisong Real Estate, expounds the influence and opportunity of the policy on financing under the present financial environment, and the fourth chapter carries out the risk coefficient evaluation combined with the specific project, which indicates that the enterprise is in the process of financing. It is necessary to evaluate the causes of risk, classify the risk according to the risk coefficient, and then control it so as to avoid a great impact on the development process of the project. Therefore, according to the current situation of Zisong Real Estate and the existing real estate financing model, this paper puts forward some real estate financing models, such as domestic bank loans, trust financing, bond financing, bank credit cooperation and other financing methods. And carry on the risk assessment to these strategies, hope can have the substantial help to the small and medium real estate financing of the second-tier city.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

【参考文献】