国泰海德花园商品房建设质量管理体系优化研究

发布时间：2018-06-29 23:54

本文选题：房地产 + 商品房　；参考：《中南大学》2013年硕士论文

【摘要】：改革开放以来,我国的房地产开发行业迅猛发展,成为推动我国国民经济发展的重要力量。然而,伴随着商品房供求数量快速增长的同时,商品房却因建设质量问题而引发越来越多的“怀疑”和“不信任”。商品房是房地产开发企业的主要产品,解决好商品房质量问题,既是房地产企业应尽的社会责任,也是房地产开发企业健康持续发展的基础,更是房地产开发企业提升自己核心竞争力的必由之路。商品房建设质量管理体系是房地产企业进行商品房建设质量管理的基础,直接决定了商品房建设过程中质量管理活动的成效。本文从房地产开发企业的角度出发,以国泰海德花园商品房开发项目为例,运用全面质量管理理论对商品房质量管理体系进行了深入研究。本研究目的在于：1)对国泰海德花园商品房建设质量管理体系进行检讨,发现其中存在的问题,分析产生问题的原因,并提出相应对策和持续改进建议；2)促进国泰集团强化质量管理意识,完善质量管理体系；3)总结该项目的质量管理经验和教训,统一国泰内部质量观念；4)促进国泰的资源整合和质量管理流程再造,重视企业管理机制的持续改进能力和保证能力。本文首先给出了研究的背景、意义、方法、工具和研究的思路,接着对相关的概念进行了界定,对全面质量管理、IS9000质量管理理论进行了回顾；接着,描述了海德花园商品房建设质量管理体系现状,指出该体系所存在的问题；随后,对所存在的问题进行深入剖析,并针对存在的问题给出了优化措施和具体实施方案；最后,文章得出结论,要管理好海德花园商品房建设质量,国泰集团必须从全局的高度看待商品房建设质量管理,不断完善商品房建设质量管理体系,并加大质量管理方针的执行力度。
[Abstract]:Since the reform and opening up, the real estate development industry in China has developed rapidly and become an important force to promote the development of our national economy. However, with the rapid growth of supply and demand of commercial housing, more and more "doubt" and "distrust" are caused by the construction quality of commercial housing. Commercial housing is the main product of real estate development enterprises. To solve the problem of commercial housing quality is not only the social responsibility of real estate enterprises, but also the basis for the healthy and sustainable development of real estate development enterprises. It is the only way for real estate development enterprises to enhance their core competitiveness. The quality management system of commercial housing construction is the basis for real estate enterprises to carry out the quality management of commercial housing construction, which directly determines the effectiveness of quality management activities in the process of building commercial housing. This paper, from the angle of real estate development enterprise, takes the commercial house development project of Cathay Hyde Garden as an example, and makes a deep research on the quality management system of commercial housing by using the theory of total quality management. The purpose of this study is to make a review of the construction quality management system of Cathay Hyde Garden commercial house, find out the existing problems, analyze the causes of the problems, and put forward the corresponding countermeasures and suggestions for continuous improvement. 2) to promote Cathay Pacific Group to strengthen the consciousness of quality management, to perfect the quality management system 3) to sum up the experience and lessons of quality management of the project, to unify the internal quality concept of Cathay Pacific (4) to promote the integration of resources and the reengineering of quality management process of Cathay. Pay attention to the ability of continuous improvement and guarantee of enterprise management mechanism. This paper first gives the background, significance, methods, tools and research ideas of the research, then defines the related concepts, reviews the quality management theory of IS9000. This paper describes the present situation of Hyde Garden Commercial House Construction quality Management system, points out the problems existing in the system, then analyzes the existing problems, and gives the optimization measures and concrete implementation schemes for the existing problems. The paper concludes that in order to manage well the construction quality of commercial housing in Hyde Garden, Cathay Pacific Group must look at the quality management of commercial housing construction from the overall perspective and constantly improve the quality management system of commercial housing construction. And increase the implementation of quality management policy.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23;F273.2

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