TF集团专业化发展战略规划与执行研究

发布时间：2018-06-30 05:10

本文选题：国有企业 + 专业化　；参考：《武汉工程大学》2013年硕士论文

【摘要】：1998年住房市场化改革全面启动后，我国房地产行业进入爆炸式增长阶段，呈现“高成长、高利润、高杠杆”特征；商品房市场规模年度复合增长率高达31%，商品房住宅均价年复合涨幅达10%。房地产行业的蓬勃兴起为我国国民经济的高速增长做出了巨大贡献，但在快速发展的同时也带来了房地产价格飞速上升。为防止房地产过热对国民经济运行的影响，我国自2002年起颁发了多项土地和金融政策加大了对房地产行业的宏观调控力度。2008年9月，受欧美国家金融危机影响，我国房地产市场首次出现量价齐跌。2013年2月20日，国务院常务会议发布五项加强房地产行业宏观调控的政策措施“国五条”，，推进房地产市场持续、稳定、健康发展。对于我国众多的房地产开发企业而言，加快政策研究，提升企业自身实力，尽快制定符合政策发展方向，保证企业持续、健康发展的战略规划,是关系企业命运的重要任务。本文以国有房地产企业专业化发展战略为研究对象，在分析房地产企业竞争战略的要素、作用、本质的基础上，应用PEST、SWOT分析法研究房地产企业发展要件，进而得到TF集团实现可持续专业化发展战略。
[Abstract]:After the housing market reform was launched in 1998, the real estate industry of our country entered the explosive growth stage, showing the characteristics of "high growth, high profit and high leverage". The annual compound growth rate of commercial housing market is as high as 31%, and the average price of commercial housing increases by 10% per year. The booming real estate industry has made a great contribution to the rapid growth of our national economy, but also brought about a rapid rise in real estate prices. In order to prevent the overheating of real estate from affecting the national economy, China has issued a number of land and financial policies since 2002 to increase the macro-control of the real estate industry. In September 2008, it was affected by the financial crisis in Europe and the United States. On February 20, 2013, the executive meeting of the State Council issued five policies and measures to strengthen the macro-control of the real estate industry, "National five measures", to promote the sustained, stable and healthy development of the real estate market. For many real estate development enterprises in our country, it is an important task to speed up the policy research, enhance the strength of the enterprise, make the strategic plan that accords with the policy development direction as soon as possible and ensure the sustained and healthy development of the enterprise. This article takes the state-owned real estate enterprise specialized development strategy as the research object, on the basis of analyzing the elements, the function and the essence of the real estate enterprise competition strategy, applies the PEST-SWOT analysis method to study the real estate enterprise development elements. Then get TF Group to achieve sustainable professional development strategy.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4

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