绿色住宅市场化发展驱动机理及其实证研究

发布时间：2018-07-16 18:46

【摘要】：系统分析绿色住宅的市场化发展过程,从绿色住宅的质量(性能)、供应端、需求端三方面入手,全方位探讨驱动绿色住宅市场化发展的作用机理;构建绿色住宅市场化发展的结构方程模型,采用问卷调查法收集数据,对所建模型进行实证分析,并得出绿色住宅市场化发展的关键路径.结果表明,开发商的绿色住宅开发计划、绿色住宅的设计和施工质量以及政府强制性政策法规对绿色住宅的质量(性能)有直接的正向的作用,其中,政府强制性政策法规的影响最大;开发商的市场预期、战略和价值取向以及政府的激励政策对绿色住宅的供应有直接的正向的作用,其中,政府激励政策的影响最大;人口结构与数量、收入水平、消费者满意度对绿色住宅的消费量具有明显的正向影响,其中,消费者满意度的影响最大.研究结果可帮助政府或开发商科学制定相应对策,从而更好地推动绿色住宅的市场化发展.
[Abstract]:This paper systematically analyzes the market-oriented development process of green housing, starting with the quality (performance), supply end and demand end of green housing, and probes into the mechanism of driving the marketization development of green housing in all directions. This paper constructs the structural equation model of green housing marketization, collects the data by questionnaire, analyzes the model, and obtains the key path of green housing marketization. The results show that the developer's green housing development plan, the design and construction quality of green housing and the mandatory government policies and regulations have a direct positive effect on the quality (performance) of green housing. The market expectation, strategy and value orientation of the developer and the incentive policy of the government have direct positive effect on the supply of green housing, among which, the influence of the government incentive policy is the biggest. The population structure and quantity, income level, consumer satisfaction have obvious positive influence on the consumption of green housing, among which, consumer satisfaction has the greatest influence. The research results can help the government or developers to formulate the corresponding countermeasures scientifically and promote the market-oriented development of green housing better.
【作者单位】：北京交通大学经济管理学院;
【基金】：国家自然科学基金(71173011)
【分类号】：F299.23

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