金顶投资集团企业发展战略研究

发布时间：2018-08-06 13:08

【摘要】：中国已经成为全球最具潜力的投资市场之一，根据国家三中全会的战略规划，房地产和投资性产业是重要的国民生产和关注产业，金顶集团作为集金顶置业和金顶物业及小额贷款担保一体的投资平台，随着公司业务转型并不断升级，金顶投资集团近几年得到迅猛发展。但在新的形势下公司面临着总体上发展不平衡、多个业务发展竞争激烈等难题，企业该如何在既有机会和挑战的房地产市场中扩大市场份额是企业的发展战略中必须要解决的问题。本文针对企业发展的现状，企业发展战略的基础，金顶集团面临的内外部资源环境，构建符合产业结构的企业发展和扩张战略。本文首先详细阐述了金顶投资集团公司的经营现状，企业整体的发展状态，以及企业的战略实施情况，通过深入分析公司的管理和战略执行程度，发现企业在战略制定和实施中存在的问题。其次，结合公司资源和SWOT分析法对企业的内外部环境和资源能力进行客观分析，提示企业发展的环境机制和发展条件，明确企业在市场中的机会、挑战、优势和劣势，剖析金顶投资集团所面临的战略问题，结合企业竞争力理论和资源的战略理论对企业资源能力、营销能力和运营能力进行深层次的分析。第三，，论文依据重要资源和边界的战略选择理论进行战略制定，选择定位资本的聚焦战略，运用波士顿矩阵进行选择优势企业战略，对公司业务进行战略制定，通过势力战略对金顶投资集团公司进行分析，构造金顶投资集团公司势力经济模型和势力战略，形成公司战略优势，为集团战略转型，做好职能战略的衔接及战略实施提供保障措施。最后，运用波士顿矩阵和势差原理，进行战略定位选择和企业战略的实施，进行战略实施前的准备和具体的职能战略，包括人力资源、经营管理、服务品牌、财务管理四大职能战略，通过运营管理流程再造实现企业资金快速周转；通过品牌分析采用差异化路线，对品牌战略进行重构，通过人力资源分析制定符合公司发展需要的人力资源战略；通过对财务进行有效管控，对融资采用多元化的方式，实现资本杠杆化。
[Abstract]:China has become one of the most promising investment markets in the world. According to the strategic plan of the third Plenary session of the National Central Committee, real estate and investment industries are important national production and concern industries. As the investment platform of Jinding property, Jinding property and small loan guarantee, Jinding Investment Group has developed rapidly in recent years with the company's business transformation and continuous upgrading. However, under the new situation, the company is faced with some difficult problems, such as the overall imbalance in development and the fierce competition in the development of many businesses. How to enlarge the market share in the real estate market which has the opportunity and challenge is the problem that must be solved in the development strategy of the enterprise. This paper aims at the present situation of the enterprise development, the foundation of the enterprise development strategy, the internal and external resource environment that Jinding Group faces, and constructs the enterprise development and expansion strategy in line with the industrial structure. Firstly, this paper expatiates on the management status of Jinding Investment Group Company, the overall development of the enterprise, and the implementation of the strategy of the enterprise, through in-depth analysis of the company's management and the degree of implementation of the strategy. Find out the problems existing in the strategy formulation and implementation of enterprises. Secondly, combined with the analysis of company resources and SWOT analysis, the internal and external environment and resource capability of enterprises are analyzed objectively, which indicates the environmental mechanism and development conditions of enterprises' development, and clarifies the opportunities, challenges, advantages and disadvantages of enterprises in the market. This paper analyzes the strategic problems faced by Jinding Investment Group, and analyzes the resource ability, marketing ability and operation ability of the enterprise with the combination of the theory of enterprise competitiveness and the strategic theory of resources. Thirdly, according to the strategic choice theory of important resources and boundaries, the thesis chooses the focusing strategy of positioning capital, and uses Boston matrix to select the superior enterprise strategy, and makes the strategic formulation of the company business. Through the analysis of the power strategy to the Jinding Investment Group Company, the paper constructs the economic model and the influence strategy of the Jinding Investment Group Company, and forms the strategic advantage of the company, which is the strategic transformation of the Group. Do a good job of functional strategy and the implementation of the strategy to provide protection measures. Finally, the Boston matrix and potential difference principle are used to select the strategic position and implement the enterprise strategy, and to carry out the preparation and specific functional strategy before the implementation of the strategy, including human resources, management, service brand, etc. The four functional strategies of financial management, through the operation management process reengineering to achieve the rapid turnover of corporate capital, brand analysis through the adoption of differentiation line, brand strategy reconstruction, Through the analysis of human resources to formulate the human resources strategy in line with the needs of the development of the company, through the effective control of finance, financing to adopt a diversified way to achieve capital leverage.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.48

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