HY房地产开发公司发展战略研究
发布时间：2018-10-19 08:02
【摘要】：随着全球经济疲软和欧债危机的加深,我国经济发展也受到影响。由于我国的房地产行业投资过热、房价增涨过快,国家今年先后出台了相关经济宏观调控措施,以抑制房地产市场增长过快。在房地产市场竞争日趋激烈的时候,大型房地产公司不断开拓二、三线城市房地产业务,不断挤压像HY房地产开发公司的生存空间,在内外部环境恶化的情况下,中小房地产企业如何制订战略目标和实施战略,求生存和发展将成为中小房地产企业面对的严肃问题。 本文首先基于企业战略管理理论和企业战略分析方法的文献综述前提下,提出研究此论文的意义和方法。从HY房地产开发公司内外部环境来看,先阐述公司发展历史及特点,然后分析企业的内外部环境,借助于SWOT分析HY房地产开发公司的优劣势、威胁和机会。其次,通过BCG矩阵分析,HY房地产开发公司进一步阐述公司目标和战略方案选择,以及总体战略和竞争战略选择。最后,本文讨论了战略实施原则和战略实施模式,并提出战略实施支持措施。 HY房地产开发公司通过不断复杂的内外部环境中充分发挥自己的优势,不断弥补自己的劣势,为实现HY房地产开发公司战略目标而做出相应战略选择,以达到促进公司稳定发展的目标。
[Abstract]:With the global economic weakness and the deepening of the European debt crisis, China's economic development has also been affected. Because the real estate investment in our country is overheated and the house price is rising too fast, the country has successively issued the relevant economic macro-control measures this year to restrain the real estate market from growing too fast. When the competition in the real estate market is becoming increasingly fierce, large real estate companies continue to expand their real estate business in the second and third tier cities, constantly squeezing the living space of real estate development companies like HY, under the condition of deterioration of the internal and external environment. How to formulate strategic goals and implement strategies for small and medium-sized real estate enterprises will become a serious problem for small and medium-sized real estate enterprises to survive and develop. Based on the literature review of the theory of enterprise strategic management and the method of enterprise strategy analysis, the significance and method of this paper are put forward in this paper. From the perspective of the internal and external environment of HY Real Estate Development Company, the history and characteristics of the company's development are first expounded, then the internal and external environment of the enterprise is analyzed, and the advantages and disadvantages, threats and opportunities of the HY Real Estate Development Company are analyzed with the help of SWOT. Secondly, through BCG matrix analysis, HY Real Estate Development Company further expounds the company's objectives and strategic options, as well as the overall strategy and competitive strategy choice. Finally, this paper discusses the principle and mode of strategy implementation, and puts forward the support measures of strategy implementation. HY Real Estate Development Company makes full use of its advantages through the continuous complex internal and external environment. In order to realize the strategic goal of HY real estate development company, the corresponding strategic choice is made to achieve the goal of promoting the stable development of the company.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4
本文编号：2280594
[Abstract]:With the global economic weakness and the deepening of the European debt crisis, China's economic development has also been affected. Because the real estate investment in our country is overheated and the house price is rising too fast, the country has successively issued the relevant economic macro-control measures this year to restrain the real estate market from growing too fast. When the competition in the real estate market is becoming increasingly fierce, large real estate companies continue to expand their real estate business in the second and third tier cities, constantly squeezing the living space of real estate development companies like HY, under the condition of deterioration of the internal and external environment. How to formulate strategic goals and implement strategies for small and medium-sized real estate enterprises will become a serious problem for small and medium-sized real estate enterprises to survive and develop. Based on the literature review of the theory of enterprise strategic management and the method of enterprise strategy analysis, the significance and method of this paper are put forward in this paper. From the perspective of the internal and external environment of HY Real Estate Development Company, the history and characteristics of the company's development are first expounded, then the internal and external environment of the enterprise is analyzed, and the advantages and disadvantages, threats and opportunities of the HY Real Estate Development Company are analyzed with the help of SWOT. Secondly, through BCG matrix analysis, HY Real Estate Development Company further expounds the company's objectives and strategic options, as well as the overall strategy and competitive strategy choice. Finally, this paper discusses the principle and mode of strategy implementation, and puts forward the support measures of strategy implementation. HY Real Estate Development Company makes full use of its advantages through the continuous complex internal and external environment. In order to realize the strategic goal of HY real estate development company, the corresponding strategic choice is made to achieve the goal of promoting the stable development of the company.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F299.233.4
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