创业投资基于G音乐公司成功个案研究
发布时间：2018-11-14 16:23
【摘要】：随着借贷融资成本的提高，创业投资这种融资形式越来越被企业所接受，近几年来我国的创业投资规模处于飞速发展的状态，，这种融资模式不仅提高了中小企业的融资能力，而且提高了公司的管理水平，这种投融资方式对推动科技进步、企业转型升级以及经济发展都起到推动性作用。 本文概述了创业投资的内容以及国内外创业投资发展的状况，从投资企业和被投资企业的角度，对某创投集团投资G音乐公司的成功投资案例进行分析，基于SWOT框架，找出对企业有利值得发扬的长处以及需要克服的略势，发掘创业投资过程中企业应该具备的素质。该案例的成功投资，也让创投企业懂得，在投资前要做好目标企业的价值分析，充分评估被投资企业的投资风险，财务状况的分析以及投资后收益预测的分析。 通过分析可以看出我国的创投行业还存在人才资源匮乏、体制不够完善、法律制度不够健全等问题。该案例的成功经验提醒需要获得创业资本注资的被投资企业可尝试向着创建优秀的管理团队、明确企业文化、合理定位的方向发展，同时培养良好的社交能力以及敏锐的眼观，与此同时选择正确的投资者。投资者方面，做好投资分析，选择恰当的投资项目、合理规避投资风险等都是需要注意的问题。
[Abstract]:With the increase of the cost of borrowing and financing, venture capital is more and more accepted by enterprises. In recent years, the scale of venture capital in our country is in a state of rapid development. This mode of financing not only improves the financing ability of small and medium-sized enterprises. And improve the management level of the company, this investment and financing mode to promote the progress of science and technology, enterprise transformation and upgrading and economic development have played a catalytic role. This paper summarizes the contents of venture capital and the development of venture capital at home and abroad. From the angle of investment enterprises and invested enterprises, this paper analyzes the successful investment cases of G music company invested by a venture capital group, based on the SWOT framework. This paper finds out the advantages and disadvantages that are beneficial to the enterprise and needs to be overcome, and explores the qualities that the enterprise should possess in the process of venture capital investment. The successful investment of this case also makes the venture capital enterprise understand that the value analysis of the target enterprise should be done well before the investment, and the investment risk, the financial situation and the analysis of the post-investment income forecast of the invested enterprise should be fully evaluated. Through the analysis, we can see that there are still some problems in the venture capital industry of our country, such as lack of talent resources, imperfect system, imperfect legal system, and so on. The successful experience of this case reminds the invested enterprises that they need to get the capital from the venture capital to try to develop towards the direction of creating excellent management team, clear corporate culture, reasonable orientation, good social ability and keen vision. At the same time, choose the right investors. The investors should pay attention to the investment analysis, the selection of the right investment projects and the reasonable avoidance of investment risks.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.48
本文编号：2331686
[Abstract]:With the increase of the cost of borrowing and financing, venture capital is more and more accepted by enterprises. In recent years, the scale of venture capital in our country is in a state of rapid development. This mode of financing not only improves the financing ability of small and medium-sized enterprises. And improve the management level of the company, this investment and financing mode to promote the progress of science and technology, enterprise transformation and upgrading and economic development have played a catalytic role. This paper summarizes the contents of venture capital and the development of venture capital at home and abroad. From the angle of investment enterprises and invested enterprises, this paper analyzes the successful investment cases of G music company invested by a venture capital group, based on the SWOT framework. This paper finds out the advantages and disadvantages that are beneficial to the enterprise and needs to be overcome, and explores the qualities that the enterprise should possess in the process of venture capital investment. The successful investment of this case also makes the venture capital enterprise understand that the value analysis of the target enterprise should be done well before the investment, and the investment risk, the financial situation and the analysis of the post-investment income forecast of the invested enterprise should be fully evaluated. Through the analysis, we can see that there are still some problems in the venture capital industry of our country, such as lack of talent resources, imperfect system, imperfect legal system, and so on. The successful experience of this case reminds the invested enterprises that they need to get the capital from the venture capital to try to develop towards the direction of creating excellent management team, clear corporate culture, reasonable orientation, good social ability and keen vision. At the same time, choose the right investors. The investors should pay attention to the investment analysis, the selection of the right investment projects and the reasonable avoidance of investment risks.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.48
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