信息时代下AAA公司英语教育解决方案营销研究

发布时间：2017-12-30 23:51

本文关键词：信息时代下AAA公司英语教育解决方案营销研究　出处：《北京邮电大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的发展,国际化程度逐步加深,英语作为一种技能越来越被公司和个人所重视。当前中国的英语教育、培训市场,从规模、产值、用户数量等维度上来看,可谓发展蓬勃且竞争激烈。作为英语教育解决方案的提供商之一的AAA公司,已经在这一行业中发展了近10年,经历了创业初期后目前已经进入了企业的成长期。和其它处于成长期的企业一样,目前AAA公司目前遇到一些问题亟待解决,才能使公司不断与时俱进,发展壮大。随着近几年互联网的提速,手机网络的升级以及智能手机和平板的快速兴起,公司面临着机遇和挑战。如何在这一大环境下做好自己公司的营销,和客户一起在与竞争对手的PK中立于不败之地,从而稳定、健康、持续的发展,是公司需要思考的解决的问题。查阅国内相关资料,迄今为止中国的英语教育已经有一百多年的历史,这期间在各种因素(如：政治、经济、文化等)的共同影响下,英语教育不断在变化,呈现出了不同的特点。随着中国与国际社会联系的日益密切,特别是加入WIO之后,相关领域的经济得到了迅速发展,良好的英语技能成为新世纪人才的必备素质,英语教育成为教育领域的重点和热点之一。自从1977年恢复高考后,英语教育也经历了一些变化,如：初期没有听力考试,加入四、六级等,但多年来英语一直是高考必考的科目之一。但近期,教育部制定完成了新的招生改革方案,其中提到的英语考试成为此次改革的重点。根据已经公布的内容,应语将不再被纳入现行的强制高考项目,此举措必然将会对中国的英语教育以及相关产业产生怎样的影响还需等待时间的验证。在此社会背景下,AAA公司该如何发展以应对这一变化,及时做出策略调整,必然将成为企业需要思考和解决的问题。本论文将重点研究信息时代下,多媒体英语教育公司如何做好产品方案营销,以解决英语教育行业的社会责任、企业可持续发展等问题。
[Abstract]:With the development of Chinese economy and the deepening of internationalization, English as a skill has been paid more and more attention by companies and individuals. At present, Chinese English education, training market, from scale, output value. AAA, one of the providers of English education solutions, has been developing in the industry for nearly 10 years. After the initial stage of entrepreneurship, it has already entered the growth period of the enterprise. Just like other enterprises in the period of growth, AAA company is confronted with some problems to be solved so as to make the company keep pace with the times. With the rapid development of the Internet in recent years, mobile phone network upgrade and the rapid rise of smartphones and tablets, the company is facing opportunities and challenges. How to do their own marketing in this environment. Together with customers in the competition with competitors in an invincible position, thus stable, healthy, sustainable development, is the company needs to think about the solution of the problem. Up to now, English education in China has a history of more than 100 years. Under the influence of various factors (such as politics, economy, culture and so on), English education is constantly changing. With the close relationship between China and the international community, especially after China's entry into WIO, the economy in related fields has developed rapidly. Good English skills have become the essential quality of talents in the new century, and English education has become one of the key and hot topics in the field of education. Since the resumption of the college entrance examination in 1977, English education has also undergone some changes. For example, there was no listening test at the beginning, so we joined CET-4 and CET-6, but English has been one of the subjects that must be tested in the college entrance examination for many years. However, recently, the Ministry of Education has completed a new enrollment reform program. The English test mentioned therein has become the focus of the reform. According to what has been published, Yingyu will no longer be included in the current compulsory college entrance examination program. The impact of this move on China's English language education and related industries will have to wait for time to verify. In this social context, the AAA company should develop to cope with this change. Timely strategy adjustment will inevitably become a problem that enterprises should think about and solve. This thesis will focus on how multimedia English education companies to do a good job in product marketing in the information age. In order to solve the social responsibility of the English education industry, corporate sustainable development and other issues.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：H319

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