马来西亚拉曼大学华裔青年学生中国形象调查研究

发布时间：2017-12-31 13:37

本文关键词：马来西亚拉曼大学华裔青年学生中国形象调查研究　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：国家形象是世界对一个国家的印象与评价,包括在经济、文化、社会等各个具体方面的态度。国家形象在某种意义上深刻地影响着一个国家在世界当中的实力和社会地位,良好的国家形象成为一国无形的资产,反之,则会损害本国的国家利益。国家形象的真实情况是怎样的?又如何去塑造一个良好的国家形象?这些问题都值得深入研究。马来西亚从古至今在政治、经济、文化上同中国有着密切的联系,而了解马来西亚拉曼大学华裔青年学生群体对中国国家形象认知的真实情况,有助于中国在这类群体当中建构良好的中国国家形象,也有利于两国睦邻友好的关系,有助于两国更好地合作与发展。本文就此采用问卷调查和访谈的研究方法,对中国国家形象进行科学合理地编码,从经济、产品、科技、文化、教育、社会、国民、政府、外交、军事和国际战略等十一个层面,去全面调查分析马来西亚拉曼大学华裔青年学生群体的中国国家形象认知情况。首先,本文研究介绍了选题、研究目的与研究意义,同时对国内外有关国家形象的相关研究做了文献综述;其次,阐述了本文研究的问卷设计过程、问卷设计内容和样本数据采集等情况;再次,对本文研究进行数据分析,通过描述性统计分析和探索性因子分析两种数据分析方法,全面展示了马来西亚拉曼大学华裔青年学生中国形象认知的全貌,成为文章的核心部分;最后,通过数据分析,深刻认识到中国国家形象在马来西亚拉曼大学华裔青年学生群体中的优缺点,并据此提出扬长避短来树立良好中国国家形象的思考和对策。
[Abstract]:National image is the world's impression and evaluation of a country, including in the economy, culture. In a certain sense, the national image deeply affects a country's strength and social status in the world. A good national image becomes an intangible asset of a country. Will harm the national interests of the country. What is the real image of the country? And how to create a good national image? These problems are worthy of further study. Malaysia has close ties with China in politics, economy and culture from ancient times to the present. It is helpful for China to construct a good Chinese national image in this kind of group by knowing the real situation of Chinese young students' cognition of Chinese national image in Malaysian Raman University. It is also conducive to the good-neighborly relations between the two countries, and to better cooperation and development between the two countries. In this paper, a questionnaire survey and interviews are used to code the image of China scientifically and reasonably from the economic perspective. Products, science and technology, culture, education, society, citizens, government, diplomacy, military and international strategy and other 11 levels. To investigate and analyze the Chinese national image cognition of the young Chinese students of Malaysian Raman University. Firstly, this paper introduces the topic, purpose and significance of the study. At the same time, the related research on national image at home and abroad is reviewed. Secondly, the paper expounds the design process of questionnaire, the content of questionnaire design and the situation of sample data collection. Thirdly, this paper carries on the data analysis, through descriptive statistical analysis and exploratory factor analysis two kinds of data analysis method, has comprehensively displayed the Chinese image cognition of the young Chinese students in the Raman University of Malaysia. Become the core part of the article; Finally, through the data analysis, the author deeply recognizes the advantages and disadvantages of the Chinese national image in the group of young Chinese students at the Raman University of Malaysia. Based on this, the author puts forward some thoughts and countermeasures to set up a good national image of China by taking advantage of its advantages and avoiding its weaknesses.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C913.5;D822

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