济南广厦聚隆广场项目风险管理研究

发布时间：2018-01-03 05:00

本文关键词：济南广厦聚隆广场项目风险管理研究　出处：《中国海洋大学》2015年硕士论文　论文类型：学位论文

【摘要】：目前,随着我国改革开放以来市场经济的蓬勃发展以及社会经济格局的重大转变,我国房地产业获得了长足的发展,但由于影响房地产行业发展的诸多因素(如：政治、经济、技术、社会文化、法律等)的不断变化以及大多房地产企业发展不规范、投资形式单一在应对瞬息万变的房地产市场和国内外经济形式的变化以及国家宏观调控时,企业明显力不从心,在经营决策过程中产生各种偏差和失误。由于房地产项目投资一般资金规模大、建设周期长、涉及风险因素多,要防范和控制房地产项目投资风险,就必须对房地产项目投资过程中可能出现的种种风险因素做出较为精确的定性、定量分析,采取科学、有效的措施加强风险管理。对房地产项目进行有效的风险识别和分析,充分认识将会遇到的各种风险因素,把握开发经营的机会,取得良好的社会效益和经济效益。本文研究以房地产开发商的角度出发,以商业地产项目开发风险管理的逻辑程序为主线,结合济南广厦聚隆广场项目,用模糊层次分析法进行了房地产项目投资风险管理体系和模型的构建,据项目管理学,进行风险来源分析、风险识别、风险评估及风险控制的梳理。寻找商业地产项目开发可能存在的内外部风险因素及其影响,强化该企业的抗风险能力,力图在风险管理上,对我国商业地产项目的可持续发展提供般性的指导意义。
[Abstract]:At present, with the rapid development of China's reform and opening up the market economy and the great change of social economic structure, China's real estate industry has made considerable progress, but because of the many factors that influence the development of the real estate industry (such as politics, economy, technology, society and culture, law and so on) is constantly changing and most real estate enterprise development is not standardized, the single form of investment in coping with the rapidly changing real estate market and the change of domestic and international economic form and national macro-control, enterprises obviously inadequate, produce all kinds of errors in the business decision-making process. Because of the real estate project investment funds in general large scale, long construction period, involving many risk factors, to prevent and the risk control of real estate project investment, it must be all kinds of potential risks to the real estate project investment in the process of making accurate qualitative, quantitative analysis Analysis, to take a scientific and effective measures to strengthen the risk management. Risk identification and analysis of effective real estate projects, fully understand the various risk factors will be met, grasp the development opportunities, and achieved good social and economic benefits. This paper studies the real estate developers point of view, the logic program risk management commercial real estate project development as the main line, combined with the Ji'nan Guangsha Julong square project, construction of the real estate project investment risk management system and model with Fuzzy AHP, according to project management, risk source analysis, risk identification, risk assessment and risk control analysis. For internal and external risk factors of commercial real estate projects the development may exist and influence, strengthen the anti risk ability of enterprises, in order to provide risk management, on China's commercial real estate project sustainable development The guiding significance of the nature.

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.23

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