中国电视剧在越南的传播及其影响

发布时间：2018-01-09 01:33

本文关键词：中国电视剧在越南的传播及其影响　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国电视剧自20世纪80年代开始发轫,伴随着传播技术的飞速发展、电视受众群体的不断壮大,30多年后的今天,电视剧作为当今电视节目的重要形态,已成为大众文化的一种载体。中国电视剧不仅在国内获得比较大的发展和进步,还不断进入海外市场,包括东南亚、欧美、非洲等区域。就影响所及以及文化传播的角度来看,中国电视剧对东南亚,特别是对越南的影响力尤为巨大。从上个世纪90年代中越邦交正常化以来,中越两国在政治、经济、教育、科技等领域的合作与交流更为广泛和密切。中国电视剧也是伴随着中越邦交正常化进入越南市场,并在越南吸引了大量各阶层的观众。从中越文化交流的角度看,中国电视剧实际上为越南观众提供了一个了解中国社会和文化的窗口。本文研究的题目是“中国电视剧在越南的传播及其影响”,牵涉到中国和越南两国文化。因此本文将从跨文化传播的视角考察中国电视剧在越南的传播历程、影响因素等,并借此进一步研究越南观众对中国电视剧的接受心理。而在这方面,越南国内几乎没有现存的文献,作为一个留学生,希望能在这个方面填补越南跨文化传播研究的空白。本文通过问卷调查法对越南观众进行研究。研究内容主要有四个方面：第一,中国电视剧在越南的传播途径及手段；第二,中国电视剧在越南的传播效果；第三,中国电视剧输入越南的主要类型及受欢迎情况；第四,中国电视剧对越南社会文化的影响。整个调查围绕这四个部分进行,通过调查资料的归类,并结合跨文化传播的系列理论,分析得出中国电视剧在越南传播过程中跨文化传播的内容,影响因素等。最后根据研究结果提出相应的跨文化传播传播建议,以深入探讨越南观众借助中国电视剧完成的文化融合,从而为两国民众在历史和文化层面的沟通和交流提供学识上的贡献。
[Abstract]:Chinese TV began since 1980s, with the rapid development of communication technology, the television audience has grown, more than 30 years later, TV drama as an important form of today's TV programs, has become a carrier of mass culture. Chinese drama not only in China to obtain greater development and progress, but also continue to enter the overseas markets, including Southeast Asia, Europe, Africa and other regions. The impact of culture and the view of communication, China TV to Southeast Asia, especially on Vietnam's influence is particularly great. From the last century since the normalization of diplomatic relations between China and Vietnam in 90s, the two countries in the political education, economy, science and technology cooperation and exchanges in areas such as more extensive and close. Chinese drama is also accompanied by the normalization of diplomatic relations into Vietnam market, and attract a large number of all sectors of the audience from the Chinese Vietnamese culture in Vietnam. The exchange point of view, China TV provides an understanding of the social and cultural China window is actually Vietnamese audiences. The topic is "Chinese TV drama spread and influence in Vietnam, involving Chinese and Vietnam culture. This article from the perspective of intercultural communication Chinese drama in communication the history of Vietnam, influencing factors, and to further study the audience accept psychological drama of Vietnam China. In this regard, Vietnam has almost no extant literature, as a student, hoping to fill in this blank of Vietnam in intercultural communication research. This paper focuses on the research of Vietnamese audiences through the questionnaire survey method. The research content mainly has four aspects: first, China TV drama in the dissemination ways and means of Vietnam; second, China dramas in Vietnam spread effect; third, Chinese TV input main types of Vietnam and popular situation; fourth, effect of Chinese TV on the Vietnamese society culture. The investigation around the four part, through the classification of survey data, combined with the theory of intercultural communication, analysis Chinese television dramas in Vietnam in the process of communication in intercultural communication the content and influence factors. Finally, according to the results of the study of intercultural communication suggestions, in order to explore the Vietnam Chinese TV audience by means of cultural integration is complete, so as to provide knowledge on the contribution of the two people in the historical and cultural aspects of communication and exchange.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.25

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