QC电子科技公司发展战略研究

发布时间：2018-01-16 16:31

本文关键词：QC电子科技公司发展战略研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：QC电子科技公司座落在中国绵阳科技城,是一家专业从事机动车连接器及其电缆组件产品研发、生产和销售的科技型企业。随着我国汽车工业自主品牌的快速崛起,对机动车连接器和电缆组件的需求量保持强劲的增长态势,市场竞争更加激烈。面对日趋严酷的竞争环境,如何在机动车连接器和电缆组件产品领域占有一席之地,跟踪世界前沿发展技术,不断提高技术创新能力,快速应对市场对个性化产品的需求,提高企业的核心竞争力,本文专题研究QC电子科技公司发展战略及应对策略,指导企业中长期健康发展。制定企业发展战略,必须对企业外部环境和内部环境客观地进行分析,收集大量的数据和信息,进行归纳、对比、预测和提炼,找出对制定企业发展战略强有力的依据。分析企业外部环境,要涉及到国内外宏观政治经济环境、所处行业整体发展状况,以及同行业间的竞争关系,论文运用波特五力模型进行分析,找出企业面临的机会和威胁。分析企业内部环境,主要是分析公司基本情况、资源与技术、经营能力、发展能力、管控能力、找出公司经营中所存在的优势与劣势。最后,本文在对QC电子科技公司内外部环境综合分析的基础上,运用SWOT分析模型,深入地剖析了企业发展所面临的诸多要素,制定了企业未来五年的发展战略,并制定了战略实施的保障措施。
[Abstract]:QC Electronics Technology Co., Ltd. is located in Mianyang Science and Technology City, China, is a professional engaged in the development of motor vehicle connectors and their cable components. With the rapid rise of independent brands in China's automobile industry, the demand for motor vehicle connectors and cable components has maintained a strong growth trend. Facing the increasingly harsh competitive environment, how to take a place in the field of motor vehicle connectors and cable components, track the world's frontier development of technology, and constantly improve the ability of technological innovation. Rapid response to the market demand for personalized products, improve the core competitiveness of enterprises, this paper focuses on QC electronic technology company development strategy and response strategies. To guide the healthy development of enterprises in the medium and long term, it is necessary to analyze the external and internal environment objectively, collect a large amount of data and information, sum up, compare, predict and refine the enterprise development strategy. To find out a strong basis for the formulation of enterprise development strategy. To analyze the external environment of enterprises, it is necessary to involve the domestic and foreign macro-political and economic environment, the overall development of the industry, as well as the competition between the same industry. The paper analyzes the opportunities and threats faced by enterprises by using Porter's five-force model, and analyzes the internal environment of enterprises, mainly analyzing the basic situation of the company, resources and technology, management ability, development ability, management and control ability. Finally, on the basis of the comprehensive analysis of the internal and external environment of QC electronic technology company, we use the SWOT analysis model. In this paper, the author deeply analyzes the factors facing the development of the enterprise, formulates the development strategy of the enterprise in the next five years, and formulates the guarantee measures for the implementation of the strategy.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F272

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