M认证公司国际化战略研究

发布时间：2018-01-17 22:01

本文关键词：M认证公司国际化战略研究　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：自1981年4月建立第一家认证机构开始试点工作到今天,我国认证事业取得了骄人的成绩,无论证书数量还是证书增长量都位居世界前列。中国巨大的市场容量和市场机会吸引了全世界各国同行业竞争者。自我国加入WTO,美国UL、瑞士SGS、英国BSI、德国RWTUV、挪威DNV等世界知名老牌认证机构在中国迅速扩张,使得中国认证市场上的竞争更加激烈。来自国内和国外的双重压力,经济全球化下市场波动加速、外部环境复杂化和认证国际化发展趋势和政策利好等因素,使国内认证机构开始思考未来的发展方向。M公司作为一家以管理体系认证为主的认证机构,面临着同样的问题。经过不断摸索,M公司在2010年开始尝试国际化运营,2011年正式提出了国际化战略。本论文以战略和战略管理、国际化和国际化战略为理论基础,回顾了国内外认证国际化方面的研究成果,采用文献分析法、对比分析法、案例分析法,依据其所处的政治、经济、社会和技术环境,面临的机会、威胁以及企业自身的优势和劣势,分析M公司实施国际化战略的动因以及应该做出的战略选择;结合M公司现状,依据内向和外向国际化理论、阶段性国际化理论和国际生产折衷理论,选择合适的国际化战略路径和进入模式;通过对国内外认证市场现状的研究,分析出M公司应选择进入的目标市场,提出了M公司国际化战略实施中的各项选择,并提出了战略保障措施的建议。当前国内认证行业实施国际化经营的企业数量不多,国际化进程缓慢,还处于摸索阶段,选择此论题是基于已有理论基础并结合了M认证公司国际化发展战略的实际案例,同时将国内认证机构所处的内外部环境加以考虑,比较系统的分析了国内认证机构为什么要实施国际化,如何进入国际市场,需注意哪些问题。在认证机构国际化发展研究较少的现阶段,对行业内的其他认证机构来说具有借鉴意义。同时论文也提出了一些建议和措施,希望能够帮助M公司及行业内其他公司有效加快认证行业的国际化进程,并在服务、政策和信息渠道的改善方面有所启发。
[Abstract]:Since April 1981 the establishment of the first certification bodies started pilot work today, certification in China has made remarkable achievements, regardless of the number of certificates or certificate of growth are among the highest in the world. China huge market capacity and market opportunities have attracted the whole world the same industry competitors. Since China's accession to the WTO, UL, SGS of Switzerland BSI RWTUV, UK, Germany, the rapid expansion of Norway DNV and other world famous veteran certification agencies in China, the China certification on the market more competitive. The double pressure from domestic and abroad, accelerate the market fluctuations in the economic globalization, the complexity of the external environment and the development trend of international certification and favorable policies and other factors, the domestic certification bodies start thinking about the future direction of the development of.M company as a management system certification the certification body, face the same problem. Through continuous exploration, M Try to start international operations in 2010, 2011 formally put forward the internationalization strategy. The strategy and strategic management, internationalization and the internationalization strategy as the theoretical basis, reviews the research achievements of domestic and international certification of internationalization, using the literature analysis, comparative analysis, case analysis, the economic basis of the political, social, and the technical environment, opportunities, threats and their own advantages and disadvantages, analysis the reason of M company in the implementation of international strategy and should make strategic choice; combined with the current situation of M company, according to the theory of internationalization and extroversion, stage of internationalization theory and eclectic theory of international production, international strategy and path selection of appropriate entry mode through the study of the situation at home and abroad; certification market, analysis of the M company should choose to enter the target market, put forward the implementation of M company's international strategy in the The selection, and put forward the strategic measures. The current domestic certification industry to implement the internationalization of number of enterprises, the internationalization process is slow, still in the exploratory stage, this article is based on the existing theory and combined with the actual case of the internationalization development strategy of M company, and the internal and external environment of domestic certification institutions the consideration, the systematic analysis of why the domestic certification bodies to implement internationalization, how to enter the international market, need to pay attention to what the problem. At the present stage in the development of international certification bodies less, other certification bodies within the industry for reference. The paper also puts forward some suggestions and measures, hoping to help other companies in the M company and the industry effectively speed up the process of internationalization of the industry certification, and in service, policy and information channel improvement Some inspiration.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203;F272

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