南通中远川崎船舶工程有限公司发展战略研究

发布时间：2018-01-18 11:05

本文关键词：南通中远川崎船舶工程有限公司发展战略研究　出处：《石河子大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着全球经济的不断发展,国际一体化趋于成熟,近十年,在国家政策的大力扶持下,中国船舶行业得到了飞速发展,但由于金融危机的滞后影响,全球贸易的萎缩,造船业也面临巨大的挑战,如何抓住机遇,迎接挑战是船舶企业面临的巨大难题。本文以南通中远川崎船舶工程有限公司(以下简称南通中远川崎)为研究对象,结合所处的政治、经济、社会技术环境,对南通中远川崎的外部及内部环境进行分析。借助提出问题、阐述问题与处理问题的全套逻辑思维过程,对南通中远川崎所居的宏观环境、行业动态、市场竞争与公司本身的优劣势作深入探讨,借此明了其当前发展所面对的各大影响要素。之后借助SWOT矩阵分析法将南通中远川崎的弱点及其所处宏观环境的机遇与风险相匹配,通过企业发展战略理论和波特钻石模型对结果进行分析,根据公司的各种资源条件,明晰公司应采取的发展战略,设计出南通中远川崎的战略结构和组织结构战略性优化方案,提出了南通中远川崎的专业化、整合扩能、品牌战略,并提出了阶段性的战略选择及实施措施,包含实施企业理念变革、实施创新思路、实施品牌创建思路、开展卓越绩效模式等措施。同时,要在人力资源管理、企业基础设施、企业技术创新、企业信息化建设等方面做好保障措施,使企业能够稳步增长。
[Abstract]:With the continuous development of the global economy, international integration tends to mature, in the last ten years, with the support of national policies, China's shipbuilding industry has been rapid development, but due to the lagging impact of the financial crisis. With the shrinking of global trade, shipbuilding industry is also facing enormous challenges, how to seize the opportunity. To meet the challenge is a huge problem faced by shipping enterprises. This paper takes the Nantong Cosco Kawasaki Shipbuilding Engineering Co. Ltd (hereinafter referred to as Nantong Zhongyuan Kawasaki) as the research object combined with the political economic and social technological environment. This paper analyzes the external and internal environment of Cosco Kawasaki in Nantong. With the help of raising questions, explaining the whole set of logical thinking process of problem and handling problems, the macro environment and industry dynamics of Cosco Kawasaki in Nantong are analyzed. The market competition and the advantages and disadvantages of the company itself are discussed in depth. In order to understand the current development of its major factors of influence, and then by means of SWOT matrix analysis, Nantong Cosco Kawasaki's weaknesses and the opportunities and risks in the macro environment are matched. Through the enterprise development strategy theory and Porter diamond model to analyze the results, according to the company's various resource conditions, clear the company should adopt the development strategy. The strategic structure and organizational structure of Cosco Kawasaki in Nantong are designed, the specialization, integration and expansion of Kawasaki, brand strategy are put forward, and the strategic choice and implementation measures are put forward. Including the implementation of enterprise concept change, the implementation of innovative ideas, the implementation of brand creation ideas, the implementation of outstanding performance model and other measures, at the same time, in human resources management, enterprise infrastructure, enterprise technology innovation. Enterprise informatization construction and other aspects to do a good job of protection measures, so that enterprises can grow steadily.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.474;F272

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