吉利国际化过程研究及对中国汽车产业的启示

发布时间：2018-01-19 18:16

本文关键词： 国际化吉利汽车产业　出处：《东南大学》2015年硕士论文　论文类型：学位论文

【摘要】：当前,第三次工业革命正处在酝酿发展的阶段,必将对全球政治、经济、社会和技术发展产生深远影响。汽车产业作为最早开展国际化经营的行业之一,其技术研发、产品制造、营销服务和品牌建设等都与经济全球化有着密切关联。在汽车产业格局和汽车社会形态面临调整的背景下,世界范围内的汽车企业都在积极利用第三次工业革命的契机扩大既得利益并探索新的价值链条。面对变化剧烈的国际环境,中国汽车的产销量连续6年保持世界第一,成为汽车大国。但是,随着人民币升值、海外设厂成本的提高和进口国关税壁垒的限制,中国汽车企业的国际化进程充满挑战。作为中国自主汽车品牌的佼佼者,2014年,浙江吉利控股集团的资产总值已经超过1100亿元。浙江吉利控股集团深刻意识到国际化和全球化是全球汽车产业发展的必然趋势, 只有通过提高自主创新能力增强核心竞争力,将吉利打造成全球知名汽车品牌,才能在全球汽车市场竞争中获得比较优势,深入国际化道路。在这样的背景下,本文以国际化、国际竞争力和国际化过程的相关理论为基础,详细论述了浙江吉利控股集团国际化战略的四个阶段和国际化战略实施后其对人员素质、经济效益、企业财务和技术及创新的国际竞争力,并运用跨国指数和国际化指数对浙江吉利控股集团的国际化程度进行量化分析。最后,通过吉利集团与万向集团国际化过程的比较,并结合中国汽车产业发展综述和主要的发展变化,从政府和企业层面分别指出吉利国际化过程对中国汽车产业的启示。
[Abstract]:At present, the third industrial revolution is in the embryonic stage of development, is bound to the global political, economic, social and technological development will have far-reaching effects. The automobile industry is to carry out one of the earliest international operations of the industry, the technology research and development, manufacturing, marketing and service brand building are closely associated with the economic globalization in the car. The structure of industries and the automobile society faces adjustment under the background of the worldwide automotive companies are actively using the third industrial revolution opportunity to expand and explore new value chain of vested interest. In the face of dramatic changes in the international environment, China automobile production and sales for 6 consecutive years to maintain the first in the world, become the automotive power. However, with the RMB the appreciation of overseas factory cost and improve import tariff barriers, the internationalization of China automobile enterprises as China autonomous vehicle is full of challenges. Brand leader, in 2014, Zhejiang Geely Holding Group's total assets has exceeded 110 billion yuan. Zhejiang Geely Holding Group deeply aware of the internationalization and globalization is the inevitable trend of development of automobile industry in the world, only by improving the ability of independent innovation and enhance core competitiveness, Geely will create the world famous car brand, in order to obtain comparative advantage in the global automotive market in the competition, deepening of internationalization. In this context, based on the theory of the process of internationalization, international competitiveness and internationalization as the foundation, discussed in detail the implementation of the four stages and the internationalization strategy of Zhejiang Geely Holding Group internationalization strategy after the quality of personnel, economic benefits, the international competitiveness of enterprises and financial and technical innovation. And the use of transnational index and international index of the degree of internationalization of Zhejiang Geely Holding Group quantitative analysis Finally, by comparing the internationalization process between Geely Group and Wanxiang Group, combined with the summary and main development of China's auto industry development, it points out the Enlightenment of Geely internationalization process to China's automobile industry from the government and enterprise level.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

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