邢台市农村地区自媒体接触与使用状况的调查研究

发布时间：2018-01-26 18:43

本文关键词： 农村自媒体影响因素问题与对策　出处：《河北大学》2015年硕士论文　论文类型：学位论文

【摘要】：通过在邢台地区进行小规模问卷调查及实地走访,并对调查获取的数据进行统计、分析,获取邢台市农村地区的自媒体接触的实际情形、影响因素、出现的问题,并探讨应对的对策。在调查中发现,农村地区的自媒体使用与接触情况既受政治、经济、社会发展状况等外部因素的影响,同时也受年龄、学历、收入等个体因素的影响。与此同时,随着城镇化进程的加快,农村阶层迅速分化,外出务工者、留守儿童、老年人、农村大学生等不同阶层在自媒体的使用和接触上也呈现出不同的特点,这也造成了如今农村地区自媒体发展的复杂局面。除了对收入、学历、年龄等社会学上的一些常规变量会对自媒体的发展产生影响之外,一些新的现象同样值得我们重视,比如城乡之间存在的“数字鸿沟”,农村地区内部在不同阶层之间出现的“知识鸿沟”,不仅没有随着自媒体的普及而缩小,反而愈加扩大。表现最为突出的是不同年龄用户之间的巨大差异,年龄大的人偏爱于电视、报纸这样的传统媒体,而年轻人则较多的使用自媒体,这就导致了这两类群体接受信息的方式和内容上的大不同,进而导致在生活方式和沟通方式的代沟。另外,高学历人群在掌握自媒体的使用上存在明显的优势,但他们并没有在学业有成之后回报乡村,他们努力留在城市,知识并没有随着农村教育事业的发展而流向农村。种种这些因素都是不利于农村地区的均衡发展,因而很有必要进行全面、科学的对这些现象进行研究。
[Abstract]:Through small scale questionnaire survey and field visit in Xingtai area, and statistics and analysis of the data obtained from the survey, the actual situation of self-media contact in Xingtai rural area and the influencing factors were obtained. In the survey, we found that the use and contact of self-media in rural areas are not only affected by external factors, such as political, economic, social development, but also by age and education. Income and other individual factors. At the same time, with the acceleration of urbanization, the rural class rapidly differentiated, migrant workers, left-behind children, the elderly. Rural college students and other different strata in the use and contact of the media also show different characteristics, which also resulted in the development of rural areas of the complex situation of media development, in addition to income, education. Some sociological conventional variables such as age have an impact on the development of the media, and some new phenomena deserve our attention, such as the "digital divide" between urban and rural areas. The "knowledge gap" that has emerged within rural areas among different segments of the population has not narrowed with the spread of the self-media, but has become even more pronounced, most notably by the enormous differences between users of different ages. Older people prefer traditional media, such as television and newspapers, while young people are more likely to use the media, which leads to significant differences in the way and content of information received by these two groups. In addition, there are obvious advantages in mastering the use of the media, but they do not return to the countryside after the success of their studies. They try to stay in the city, knowledge does not flow to rural areas with the development of rural education. These factors are not conducive to the balanced development of rural areas, so it is necessary to carry out comprehensive. These phenomena are scientifically studied.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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