华润集团多元化战略研究

发布时间：2018-03-04 15:13

本文选题：华润集团　切入点：多元化　出处：《四川师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文以战略管理理论为依据，重点研究了企业多元化战略选择中的环境影响因素及多元化战略实施中的步骤与策略，并通过对华润集团的案例分析，研究了多元化战略的模式选择与实施。根据华润集团实施多元化战略的实际情况，对华润集团公司多元化战略的内外部环境进行分析，外部环境主要包括政治、经济、文化、技术等方面；内部环境分析主要是根据华润集团的内部资源状况着重分析了华润所具有的核心竞争力。在此基础上，对华润集团的优劣势进行了分析，，为战略模式的选择提供了依据，并从集团公司与子公司的关系角度提出了华润集团多元化战略的设计与实施方案，包括集团公司战略、子集团战略及子集团的年度计划，在实施中突出方案设立、实施效果等等。论文的主要研究结论：通过对华润集团多元化战略的研究，总结出了集团公司多元化孵化器与子集团专业化发展的模式，提出了华润集团多元化战略推行中的经验与具体的问题，在针对华润集团的研究中还是首例。一个企业，尤其是集团公司，要在日益激烈的竞争市场中占据优势地位或者足够的市场份额，多元化战略是必然选择，但是要处理好集团公司与子公司的关系，扮演好各自的角色和定位，方能在激烈的市场角逐中始终占据主导和赢得发展先机。论文的主要创新点如下：一是通过分析集团公司型多元化战略的要求，提出多元化战略的组成与实施的要点与难点。二是通过深入分析华润集团多元化历程，得出了集团公司多元化孵化器与子公司专业化发展的模式，总结出华润集团多元化战略推行中的经验与具体问题，在针对华润集团这方面的研究中还是首例。
[Abstract]:Based on the theory of strategic management, this paper focuses on the environmental influence factors in the choice of diversification strategy and the steps and strategies in the implementation of diversification strategy, and analyzes the case of China Resources Group. This paper studies the mode selection and implementation of diversification strategy. According to the actual situation of implementing diversification strategy in China Resources Group, the internal and external environment of diversification strategy of China Resources Group Company is analyzed. The external environment mainly includes politics, economy, culture, etc. Technology and other aspects; the internal environment analysis is mainly based on the internal resource situation of China Resources Group, focusing on the core competitiveness of China Resources. On this basis, the advantages and disadvantages of China Resources Group are analyzed. It provides the basis for the choice of the strategic model, and puts forward the design and implementation plan of the diversification strategy of China Resources Group from the angle of the relationship between the group company and the subsidiary company, including the strategy of the group company, the strategy of the sub-group and the annual plan of the sub-group. In the implementation of the outstanding program establishment, implementation effect and so on. The main conclusions of this paper are as follows:. Through the research on the diversification strategy of China Resources Group, this paper summarizes the mode of the diversification incubator and the specialization development of the sub-group of the group company, and puts forward the experience and concrete problems in the implementation of the diversification strategy of the China Resources Group. In the case of China Resources Group, this is the first case. If an enterprise, especially a group company, wants to occupy an advantage or have sufficient market share in an increasingly competitive market, diversification strategy is the inevitable choice. But we should deal with the relationship between the group company and the subsidiary company, play their respective roles and position well, in order to always occupy the leading position and win the development first opportunity in the fierce market competition. The main innovations of the thesis are as follows:. First, by analyzing the requirements of group diversification strategy, the composition of diversification strategy and the key points and difficulties of its implementation are put forward. Second, through in-depth analysis of the diversification process of China Resources Group, the paper concludes the mode of specialization development of the group's diversification incubator and subsidiary companies, and summarizes the experience and specific problems in the implementation of the diversification strategy of China Resources Group. In view of China Resources Group in this area of research is the first case.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F279.26;F272

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