贵州民营企业跨国经营模式选择研究

发布时间：2018-03-22 21:00

本文选题：民营企业　切入点：跨国经营　出处：《贵州大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化浪潮脚步的加快和“走出去”战略的稳步实施,贵州民营企业跨国经营活动从无到有,但与国内经济发达地区地区相比存在起步较晚和规模小的劣势,在近些年取得一定成就的同时与其他发达地区的差距仍较大。如果想要在激烈的国际竞争中获得主动权,则如何选择跨国经营模式以及选择何种模式进行对外投资活动是当今贵州民营企业跨国经营发展的当务之急。本文以贵州民营企业跨国经营模式选择为研究对象,从贵州民营企业发展和跨国经营现状、特点为出发点,引用以企业利润最大化为指标的寡头模型,采用层次分析方法对当前典型贵州民营企业双龙实业有限公司的跨国经营模式的选择过程进行分析和总结,实证结果证明了当前双龙实业有限公司跨国经营模式是合理的。最后从企业层面和政府层面就贵州民营企业跨国经营模式的选择提供几点政策建议。本文主要内容由以下七个部分组成。第一部分是绪论。主要是介绍了本文的研究背景和意义,简单回顾了国内外研究现状,同时也简要介绍了本文的研究思路和采用的研究方法。第二部分主要是界定民营企业和跨国经营的相关概念和对相关理论进行整合和综述,介绍了当前跨国经营模式选择的主流理论。第三部分是在对民营企业可能采取的五种跨国经营模式进行分析基础上,从演进理论出发探讨了影响民营企业跨国经营模式选择的内外在因素。第四部分是模型建立和分析,本文引入一个简单的寡头模型对其进行模型分析,以跨国企业获取最大利润为指标,对并购和新建所产生的成本进行比较,由于技术水平、文化和政治经济等差异的存在,不同的因素对企业跨国经营模式选择有着不同的影响。第五部分内容分析贵州民营企业当前跨国经营的现实状况。对贵州民营企业经济发展现状、特点以及民营企业跨国经营的现状和特点进行描述性分析。第六部分根据专家问卷调查的数据采用层次分析方法对当前典型贵州民营企业双龙实业有限公司的跨国经营模式的选择过程进行分析和进行检验,是对寡头模型结论的适用性和合理性的检验。实证结果证明了当前双龙实业有限公司跨国经营所采取的模式是比较合理的,同时也表明企业对外投资的战略目标、目标国的政治经济环境、社会文化差异以及企业不同的资源储备等因素是民营企业在选择跨国经营模式时要充分考虑。然后选取贵州典型国有企业贵州茅台集团成功收购法国海马酒庄的成功案例,获得几点对民营企业的启示。第七部分为总结部分。
[Abstract]:With the acceleration of the global economic integration and the steady implementation of the "going out" strategy, the transnational business activities of private enterprises in Guizhou begin from scratch, but compared with the developed regions of China, there is a disadvantage of starting late and having a small scale. While some achievements have been made in recent years, the gap with other developed regions is still wide. If you want to gain the initiative in the fierce international competition, Then how to choose the transnational management mode and which mode to carry on the outward investment activity is the urgent matter of the development of the transnational management of the private enterprises in Guizhou. This paper takes the choice of the transnational management mode of the private enterprises in Guizhou as the research object. From the point of view of the current situation and characteristics of private enterprises' development and transnational management in Guizhou, the oligarchic model, which takes the maximization of enterprise profits as the index, is quoted as the starting point. This paper analyzes and summarizes the selection process of transnational management mode of Ssangyong Industrial Co., Ltd., a typical private enterprise in Guizhou, by using the analytic hierarchy process (AHP) method. The empirical results prove that the current transnational management model of Ssangyong Industrial Co., Ltd. is reasonable. Finally, some policy suggestions are provided on the choice of transnational management mode of Guizhou private enterprises from the enterprise level and the government level. The first part is the introduction. It mainly introduces the research background and significance of this paper. At the same time, it briefly introduces the research ideas and research methods adopted in this paper. The second part mainly defines the related concepts of private enterprises and transnational operations, and integrates and summarizes the relevant theories. This paper introduces the mainstream theory of the choice of transnational management mode at present. The third part is based on the analysis of five kinds of transnational business models that private enterprises may adopt. This paper discusses the internal and external factors that influence the choice of transnational business model of private enterprises from the perspective of evolution theory. The fourth part is the establishment and analysis of the model. This paper introduces a simple oligarchic model to analyze the model. Taking the maximum profits of multinational enterprises as indicators, this paper compares the costs of M & A and new construction because of differences in technology, culture, and politics and economy. Different factors have different influence on the choice of transnational management mode of enterprises. The fifth part analyzes the current situation of the transnational management of private enterprises in Guizhou Province, and analyzes the current situation of the economic development of private enterprises in Guizhou Province. In the sixth part, according to the data of expert questionnaire survey, the author uses the analytic hierarchy process method to analyze the cross-section of Ssangyong Industrial Co., Ltd., a typical private enterprise in Guizhou. The selection process of the national business model shall be analyzed and tested, It is a test of the applicability and rationality of the conclusions of the oligarchic model. The empirical results prove that the mode adopted by Ssangyong Industrial Co., Ltd. in its transnational operation is more reasonable, and it also shows the strategic objective of the enterprise's foreign investment. The political and economic environment of the target country, Social and cultural differences and different resource reserves of enterprises are factors that private enterprises should take into full consideration when choosing transnational business models. Then the successful case of Guizhou Maotai Group, a typical state-owned enterprise in Guizhou, is selected to successfully acquire the French Hippoc Winery. Get some enlightenment to private enterprises. The seventh part is the summary part.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.3;F276.5

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