华恒建设集团发展战略研究

发布时间：2018-03-26 11:52

本文选题：建筑业　切入点：发展战略　出处：《宁波大学》2014年硕士论文

【摘要】：目前，在我国城镇化建设的时代背景下，建筑行业迎来了自身发展的黄金时代，但是很多有实力的企业进入这一行业，也就意味着建筑企业的竞争压力更大。同时，由于建筑企业的本身存在经营管理的复杂性，对企业的战略管理水平提出更高的要求。华恒建设集团作为一个经历了十几年发展的实力比较雄厚的建筑企业，，在新形势、新情况下，为了能够更好的应对挑战，实现企业自身的快速平稳可持续发展，探索完善该集团战略管理的有效途径，寻找适合企业现在与未来发展的战略，成为了一个意义重大且极具研究价值的课题。而本文对于华恒建设集团的发展战略研究兼具理论和应用两方面的重要意义。在具体的研究中，本文采用理论分析和案例分析相结合的研究方法，先对华恒建设集团发展的现状进行了分析，指出华恒建设集团现在的问题及成因，明确企业战略对华恒建设集团的必要性。在此基础上，运用了PEST分析法和SWOT分析结合在一起，从政治、经济、社会、技术这四个方面进行PEST分析，同时，从优势、劣势、机遇和威胁四个方面进行SWOT分析，深刻分析了华恒建设集团的外部环境和企业内部环境。理论结合实际，提出华恒建设集团发展战略的选择方案，并最终在此基础上得出华恒建设集团所具有的优势与劣势，并据此确定了华恒建设集团的战略定位、战略目标，明确了公司的使命、远景、价值观、发展模式。在明确华恒建设集团的总体战略目标后，制定出具体的战略实施计划，包括差异化战略、集中战略、成长战略和加强品牌战略这四方面的内容。最后，文章还进一步提出华恒建设集团发展战略的保障措施的实施建议：完善公司组织结构、防范资本风险、发挥人力资源的作用、注重企业文化建设，这些方面要统筹实施、多管齐下。
[Abstract]:At present, under the background of urbanization construction in our country, the construction industry has ushered in the golden age of its own development, but many powerful enterprises have entered this industry, which means that the construction enterprises have more competitive pressure. At the same time, Because of the complexity of operation and management of the construction enterprises themselves, higher requirements are put forward to the strategic management level of the enterprises. As a construction enterprise with relatively strong strength that has experienced more than ten years of development, Huaheng Construction Group is in the new situation. Under the new circumstances, in order to better meet the challenges and realize the rapid and stable sustainable development of the enterprise itself, it is necessary to explore the effective ways to improve the strategic management of the group and to find a strategy suitable for the present and future development of the enterprise. This paper is of great significance to the development strategy research of Hua Heng Construction Group both in theory and application. In the specific research, this paper uses the research method of combining theoretical analysis and case analysis, analyzes the present situation of Huaheng Construction Group, and points out the current problems and causes of Huaheng Construction Group. The necessity of enterprise strategy to Huaheng Construction Group is clarified. On this basis, PEST analysis method and SWOT analysis are combined to analyze PEST from four aspects of politics, economy, society and technology, and at the same time, from the advantages and disadvantages. Through the SWOT analysis of opportunities and threats, the paper deeply analyzes the external environment and the internal environment of Huaxing Construction Group. Combining theory with practice, the paper puts forward the choice of development strategy of Huaxing Construction Group. Finally, the advantages and disadvantages of Huaheng Construction Group are obtained, and the strategic positioning, strategic objectives, mission, vision, and values of Huaheng Construction Group are determined. Development model. After defining the overall strategic objectives of Huaheng Construction Group, we draw up a specific strategic implementation plan, including four aspects: differentiation strategy, concentration strategy, growth strategy and brand strengthening strategy. Finally, The article also puts forward some suggestions for the implementation of the development strategy of Hua Heng Construction Group: perfecting the company's organizational structure, preventing capital risks, giving full play to the role of human resources, and paying attention to the construction of corporate culture. These aspects should be implemented as a whole. A multi-pronged approach.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92

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