大庆油田工程有限公司经营战略制定

发布时间：2018-03-30 05:02

本文选题：内外部环境　切入点：创新战略　出处：《哈尔滨工业大学》2014年硕士论文

【摘要】：大庆油田工程有限公司，是国家计划经济的产物，随着国家经济发展模式的转变，计划经济的弊端和问题就暴露出来，成为其进一步发展的障碍。本文目的在于对企业进行认真梳理诊断，明确其问题和潜能，据此制定适应市场竞争的经营战略，使其实现可持续发展。本文对企业的内、外部条件，包括政治、经济、法律、技术能力、人员素质、竞争对手等方面进行了深入分析，从而明确了企业存在的问题和面临的挑战。进而提出“巩固现有市场，追求全面创新；开拓外部市场，实现业务多元”的总体经营思路，同时制定了公司的主要经营战略：通过实施创新战略，巩固现有的油田市场，，并相机扩大市场占有率；通过实施外部拓展战略，开辟更为广阔的生存空间。通过实施品牌战略、人力资源战略、企业文化战略等三个辅助战略来进一步保障公司整体经营目标的实现。
[Abstract]:Daqing Oilfield Engineering Co., Ltd. is the product of national planned economy. With the change of national economic development mode, the malpractice and problems of planned economy are exposed and become an obstacle to its further development. The purpose of this paper is to make a careful combing and diagnosis of enterprises, to make clear their problems and potentials, and to formulate a management strategy adapted to market competition so as to realize their sustainable development. This paper makes an in-depth analysis of the internal and external conditions of the enterprise, including politics, economy, law, technical capability, personnel quality, competitors, etc. Thus, the problems and challenges faced by enterprises are clarified, and the overall management thinking of "consolidating the existing market, pursuing overall innovation, opening up external markets and realizing diversified business" is put forward. At the same time, we have formulated the main business strategy of the company: through implementing the innovation strategy, consolidating the existing oil field market, and expanding the market share, through the implementation of the external expansion strategy, opening up a broader living space, through the implementation of the brand strategy, Human resources strategy and corporate culture strategy are three assistant strategies to further ensure the realization of the company's overall business objectives.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22

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