Z电力工程公司国际化战略研究

发布时间：2018-04-16 10:39

本文选题：电力工程企业 + 输变电　；参考：《浙江工业大学》2015年硕士论文

【摘要】：随着亚洲基础设施投资银行(简称“亚投行”)的即将成立,“一路一带”建设的进一步落实,中国对外承包工程企业在国际化道路上不断探索和成长,电力工程企业也在国家电网公司的整体战略部署下进行“走出去”战略的实施。Z电力工程公司作为走出去电力工程企业中的一员,目前处在需要战略调整的转型时期。本文首先介绍了Z电力工程公司的概况和国际化现状,从资源要素、管理要素、能力要素和企业内部价值链四个方面对Z电力工程公司的内部环境进行分析,分析Z电力工程公司在人力资源、财务资源、技术资源和市场资源方面的资源情况,从质量等国际管理体系认证、信息化管理、人力资源管理及企业文化角度分析Z电力工程公司的管理现状,然后从所拥有的内部能力角度分析Z电力工程公司的市场开发能力、项目管理能力、技术开发和创新能力,综合得出公司所拥有的优势和劣势。从政治、经济、社会和技术方面对Z电力工程公司国际化的宏观环境进行分析,以及用PEST方法对其行业环境进行解读,得出Z电力工程公司所面临的机会与威胁。本文利用SWOT分析法进行战略选择,得出Z电力工程公司的国际化战略适合区域集中化战略,指出Z电力工程公司国际化战略的定位问题,从市场和管理两个层面提出战略方案。在市场层面,提出了加强核心能力建设、增强融资能力和区域集中化战略;在管理层面提出了创新项目管理方式、成本领先战略和推进人才战略。通过战略选择,从组织机构、战略定位、企业经营和风险防范机制、企业文化、内部价值链建设和加强技术研发等几方面提出Z电力工程公司战略实施的保障措施,确保Z公司的国际化战略目标得以实现。同时为类似企业提供一定的参考和指导意义。
[Abstract]:With the forthcoming establishment of the Asian Infrastructure Investment Bank (AIIB) and the further implementation of the construction of Belt and Road, Chinese foreign contracting engineering enterprises are constantly exploring and growing on the road of internationalization.The electric power engineering enterprises also carry out the "going out" strategy under the overall strategic deployment of the State Grid Company. As a member of the "going out" power engineering enterprises, the electric power engineering company is in the transition period that needs the strategic adjustment at present.This paper first introduces the general situation and internationalization status of Z Electric Power Engineering Company, analyzes the internal environment of Z Power Engineering Company from four aspects: resource factor, management factor, capability factor and internal value chain.This paper analyzes the resources of Z Electric Power Engineering Company in terms of human resources, financial resources, technical resources and market resources, from the quality of international management system certification, information management,From the angle of human resource management and enterprise culture, this paper analyzes the management status of Z Electric Power Engineering Company, and then analyzes the market development ability, project management ability, technology development and innovation ability of Z Power Engineering Company from the perspective of internal capability.The advantages and disadvantages of the company are summed up.From the political, economic, social and technical aspects, this paper analyzes the macro environment of Z Electric Power Engineering Company's internationalization, and interprets the industry environment with PEST method, and concludes the opportunities and threats faced by Z Electric Power Engineering Company.In this paper, the SWOT analysis method is used to select the strategy, and the internationalization strategy of Z Electric Power Engineering Company is found to be suitable for the regional centralization strategy. The positioning problem of the internationalization strategy of Z Electric Power Engineering Company is pointed out, and the strategic plan is put forward from the two aspects of market and management.At the market level, it puts forward the strategy of strengthening the core competence, strengthening the financing ability and regional centralization, and puts forward the innovative project management mode, the cost leading strategy and the promotion talent strategy in the management level.Through the strategic choice, from the organization, the strategic orientation, the enterprise management and the risk prevention mechanism, the enterprise culture, the internal value chain construction and strengthens the technology research and development and so on several aspects proposed Z electric power engineering company strategic implementation safeguard measure.To ensure that Z Company's international strategic objectives can be achieved.At the same time for similar enterprises to provide a certain reference and guidance.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.61

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