民意调查问卷设计中的常见问题

发布时间：2018-04-21 21:03

本文选题：美国大选 + 民意调查　；参考：《中国统计》2017年07期

【摘要】：正民意调查自20世纪初在美国产生以来,在全球获得了迅速的发展,在政治、经济以及社会管理等领域发挥着重要作用。但如果民意调查所使用方法不科学,调查结果就会偏离真正的民意,以这样的结果做出判断、指导工作,就会发生偏差。2016年,英国公投和美国大选的结果,令国际社会一片哗然。从国内来看,央视进行的"春晚满意度调查"和"你幸福吗"等民意调查结果也受到广大民众的普遍质疑。民意调查怎样才
[Abstract]:Since its birth in the United States at the beginning of the 20th century, positive opinion polls have developed rapidly in the world and have played an important role in political, economic and social management. But if the methods used in public opinion polls are not scientific, the results will deviate from real public opinion, and it will be wrong to judge and guide the work based on the results of the British referendum and the United States general election in 2016. The international community was in an uproar. From the domestic point of view, CCTV's "Spring Festival Gala satisfaction Survey" and "are you happy" and other opinion polls are also widely questioned by the general public. How do opinion polls work?
【作者单位】：国家统计局景气中心;
【分类号】：C811

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