市级电视台民生新闻问题及发展策略研究

发布时间：2018-05-07 09:55

本文选题：民生新闻 + 市级电视台　；参考：《东北师范大学》2015年硕士论文

【摘要】：电视民生新闻是指以关注百姓生活为核心,强调贴近性和平民话语方式的一种电视新闻样式。对于电视民生新闻的分析,可以从广义和狭义两个角度展开。狭义的电视民生新闻是社会新闻民生化的产物,它所涵盖的领域主要集中在社会新闻范畴内,但是相比于传统的社会新闻,民生新闻更强调贴近性和平民视角。而广义的电视民生新闻则是涵盖与百姓生存、生活、生计有关的所有新闻内容,这样民生新闻的内涵就非常宽广,可能包括与观众相关的政治、经济、社会生活等方方面面的信息。市级电视台是指区别于央视和省级卫视的第三级电视媒体,也可以称为城市电视台。市级电视台在新闻立台的理念下,对于自办民生新闻栏目高度重视,同时,由于其在传播平台、栏目覆盖面和人力财力资源等方面,都与央视和省级卫视存在较大差距,因此,在民生新闻栏目的发展上,也呈现出了独特的发展方式和传播特色,但是也同时面临着诸多的问题。本文通过对于市级台电视民生新闻的研究,重点探讨其问题与发展策略,结合笔者在长春电视台的三年实际工作经验,以长春电视台的《城市速递》和《社区办事处》为例,同时结合其他地区的优秀电视民生新闻栏目,如江苏城市台的《南京零距离》进行分析,试图为市级电视台民生新闻的发展献计献策。
[Abstract]:Television livelihood news refers to a TV news style which focuses on the people's life and emphasizes the closeness and the way of civilian discourse. The analysis of television livelihood news can be carried out from two angles of broad and narrow sense. The narrow sense of television livelihood news is the product of social news and people's biochemistry, and the areas it covers are mainly concentrated in the society. In the category of news, but compared to the traditional social news, people's livelihood news emphasizes the proximity and the civilian perspective, while the broad sense of the people's livelihood is all the news content that covers the survival, life and livelihood of the people, so that the connotation of the livelihood of the people is very broad, which may include the political, economic and social life related to the audience. The city level TV station refers to the third level TV media that is different from the CCTV and provincial TV. It can also be called the city television station. The city level TV station attaches great importance to the news column of the people's livelihood under the idea of the news stand, at the same time, because of its spread platform, column coverage and manpower and financial resources, and so on, There is a big gap with CCTV and provincial satellite TV. Therefore, in the development of the news column of the people's livelihood, it also presents a unique way of development and communication characteristics, but it also faces many problems at the same time. This paper focuses on the problems and development strategies of the people's livelihood news in the city level, and combines the author in Changchun TV station. The three years' practical work experience, taking the Changchun TV station "urban express delivery > and the community office > as an example, combined with the outstanding TV livelihood news columns in other areas, such as the Nanjing zero distance of Jiangsu City platform, tried to offer suggestions for the development of the municipal television station news."

【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

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