微创业机会识别评价方法研究

发布时间：2018-05-27 11:01

本文选题：微创业 + 创业机会　；参考：《云南财经大学》2015年硕士论文

【摘要】：彼得德鲁克于20世纪80年代曾指出,从管理型社会向创业型社会的转变帮助美国避免了二战后经济走向衰退的命运。在此之后,越来越多的研究人员认识到创业型经济对社会经济发展的重大作用。中国现今正处于政治经济改革转型的重要关头,国家提出‘全民创业’的宏观导向及各种扶持政策,改变经济发展模式,提升经济活力,创业特别是大量的中小型创业必不可少;在2011年,以微小投资或在微小细分的市场或采用微信微博等互联网进行的微创业的概念正式得到普遍认可,并开始蓬勃发展,但现阶段国内的大多数中小创业者对创业相关理论知识的了解甚少,而对创业机会的正确识别和评价对创业者利害攸关。本文通过对创业相关理论主要包括机会来源和类型,机会识别的不同观点,机会识别评价过程,重点对机会识别评价的几个主要方法:蒂蒙斯评价模型、SWOT、波特五力模型进行了阐述,并对微创业的概念特征以及其与传统创业的区别于联系等进行介绍,然后把微创业这一近年出现发展起来的事物和已有的创业机会识别评价理论相结合,将创业机会相关理论在‘某大学城微信商城’的机会识别评价中加以运用,展示了微创业机会识别评价的过程步骤、理论方法以及主要指标,并通过CC美咖的案例,进一步展示出微创业与传统创业的一些异同,并经过对该案例的分析归纳总结出微创业机会识别评价的主要维度和相应的关键影响因素,在理论和两个案例的基础上,以蒂蒙斯评估模型的评估维度和指标为原型,甄选、添加部分适用于微创业的维度和指标,从实用角度出发,最后建立起一个微创业机会识别评价通用框架模型,用于表达微创业机会识别评价的过程和相应的方法,以及评价主要维度和关键影响因素。以期为创业者提供些许参考。
[Abstract]:Peter Drucker pointed out in the 1980s that the transition from a management society to a entrepreneurial society helped the United States avoid a post-World War II recession. Since then, more and more researchers have realized the important role of entrepreneurial economy in social and economic development. China is now at an important juncture in the transformation of political and economic reform. The state has put forward the macro orientation and various supporting policies of 'entrepreneurship for all,' in order to change the economic development model and enhance economic vitality. Entrepreneurship, in particular a large number of small and medium-sized enterprises, is essential; in 2011, the concept of micro entrepreneurship with small investments or in small segments of the market or with the Internet, such as WeChat Weibo, was officially accepted and began to flourish. However, most small and medium-sized entrepreneurs in China have little knowledge of entrepreneurial theory at present, and the correct identification and evaluation of entrepreneurial opportunities are of great importance to entrepreneurs. Based on the related theories of entrepreneurship, including the origin and type of opportunity, the different viewpoints of opportunity recognition, the process of opportunity identification and evaluation, Several main methods of opportunity recognition evaluation: Timmons' evaluation model and Porter's five-force model are expounded, and the conceptual characteristics of micro-entrepreneurship and its difference from traditional entrepreneurship are introduced. Then combining micro-entrepreneurship, which has emerged and developed in recent years, with the existing theory of identifying and evaluating entrepreneurial opportunities, the related theory of entrepreneurial opportunities is applied to the opportunity identification and evaluation of WeChat Mall, a university town. The paper shows the process steps, theoretical methods and main indicators of the identification and evaluation of micro-entrepreneurship opportunities, and further demonstrates some similarities and differences between micro-entrepreneurship and traditional entrepreneurship through the case of CC Meika. And through the analysis of this case, the main dimensions and the corresponding key factors of micro-entrepreneurial opportunity identification and evaluation are summarized. On the basis of theory and two cases, the evaluation dimension and index of Timmons evaluation model are used as the prototype to select. By adding some dimensions and indicators suitable for micro-entrepreneurship, a general framework model of micro-entrepreneurial opportunity identification and evaluation is established from the practical point of view, which is used to express the process of micro-entrepreneurial opportunity identification and evaluation and the corresponding methods. As well as the evaluation of the main dimensions and key factors. In order to provide some reference for entrepreneurs.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F279.2

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