2014南京青奥会图片传播研究

发布时间：2018-06-01 06:57

本文选题：2014南京青奥会 + 图片传播　；参考：《南京师范大学》2015年硕士论文

【摘要】：随着政治、经济、文化的发展,中国显著提升了融入国际社会的意识,在世界舞台上运筹帷幄的能力和自身的国际地位也日益提高,在这一背景下,通过举办重要的国际性赛事和其他国际性活动,成为中国各级政府进一步融入国际社会、建构国家形象与城市形象的重要手段,国家的综合国力也因此得以展现和传播。图片作为一种高效、便捷、跨越时空局限的传播媒介,很好地弥补了文字传播直观性差、现场感不强的弱势,对于上述战略诉求的实现具有积极、显著的推动作用。一座城市愿意花费大量人力、物力、财力申办奥运会,很大程度是为了借助奥运会在全球范围内的焦点效应来传播、提升城市形象,扩大城市知名度。本文以“2014年南京青奥会图片传播”为研究对象,旨在以青奥会图片传播的机制、内容、效果为基本视角,对2014南京青奥图片传播的战略与战术进行综合分析与评价。并通过对相关文献的整理、归纳,结合笔者参加青奥会图片报道的全程体验,以及对青奥会相关摄影团队和摄影记者的访谈,将城市形象传播与大型体育赛事的图片传播策略整合在一套框架下进行阐述,力图为今后大型赛事的图片传播提供参照。本文认为,全媒体时代,图片作为一种媒介载体正扮演着越来重要的角色,易获取、信息量大、能给受众以直观感受等优势在大型体育赛事的新闻传播与文化传递过程中有着不可替代的作用。
[Abstract]:With the development of politics, economy and culture, China has greatly enhanced its consciousness of integrating into the international community, its ability to plot strategies on the world stage and its own international status have also been increasing day by day. In this context, By holding important international events and other international activities, the Chinese governments at all levels have become an important means to further integrate into the international community and construct the national image and city image, thus the comprehensive national strength of the country can also be displayed and disseminated. As an efficient, convenient and time-limited communication medium, picture can make up for the disadvantage of poor visual communication of text and weak sense of scene. It has a positive and significant role in promoting the realization of the above strategic demands. A city willing to spend a lot of manpower, material resources and financial resources to bid for the Olympic Games, to a large extent, in order to use the global focus of the Olympic Games to spread, enhance the image of the city, expand the city's popularity. This paper aims to analyze and evaluate the strategy and tactics of the photo communication of the 2014 Nanjing Youth Olympic Games from the perspective of the mechanism, content and effect of the photo communication of the 2014 Nanjing Youth Olympic Games. And through the collation of relevant documents, summarized, combined with the full experience of the author participating in the photo report of the Youth Olympic Games, as well as the interview with the relevant photography team and photojournalist of the Youth Olympic Committee. In order to provide a reference for the future picture communication of the large-scale sports events, the paper integrates the city image communication and the picture communication strategy of the large-scale sports events into a set of frame. This paper believes that in the age of all media, as a media carrier, pictures are playing an increasingly important role, easy to obtain, large amount of information. It plays an irreplaceable role in the process of news dissemination and cultural transmission of large sports events.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G80-05

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