突发事件报道中媒介公信力的构建研究

发布时间：2018-06-30 03:12

本文选题：突发事件 + 新闻报道　；参考：《西南政法大学》2014年硕士论文

【摘要】：当下我国正处于社会全面转型时期，政治、经济、社会各领域都在不断变动，社会矛盾凸显，突发事件频发。作为社会有机体的重要构成，大众媒体受到各种变动因素的影响，出现了许多问题，其中就有媒体公信力的缺失。突发事件报道具有得天独厚的新闻价值与社会价值，向来是国内外各大媒体竞相追逐的焦点和热点。突发事件报道所独有的特点相较普通报道更加考验媒体的应对能力，同时也吸引着公众的眼球，是培育与提升媒体公信力的最佳土壤。本文在研究背景中将突发事件的频发与社会转型大背景联系起来，使得对突发事件的研究具有了理论的延伸和现实依据。媒体公信力主要体现在三个方面：媒体的新闻理念、媒体的报道方式以及新闻从业人员的素质。从这三个方面对我国媒体公信力现状进行分析，得知我国的媒体公信力现状不容乐观。在突发事件报道的背景下构建媒体公信力，不但有利于媒体的发展与提升，也有助于社会的稳定发展、舆论的正确引导以及国家形象的塑造。根据转型期公信力缺失问题的主要体现和现状，本文归纳出媒体在对突发事件进行报道时主要存在三方面问题：在报道理念上，缺乏责任感和务实作风，盲目求快；在报道方式上，主观色彩浓厚，对内容审核不足；在从业人员素质上，应对突发性报道综合素质不足。每个方面都通过近年发生的重大突发事件进行分析。对于媒体公信力缺失的分析，本文从媒介环境中的政治、经济、文化因素对媒体的影响这一外部原因，以及媒体商业化的双刃剑影响、技术进步以及多元格局导致大众媒体权威瓦解、媒体自身发展过程中的失范等内部原因两方面入手，，可知媒体公信力的缺失不仅危及大众媒体自己的生存与发展，也会对社会造成危害。本文最后从完善保障制度和快速反应机制、提高传媒自身的媒体素养、以及加强受众的媒体素养教育等三个方面，探讨了转型期背景下突发事件报道中媒体公信力构建的具体路径。
[Abstract]:At present, our country is in the period of social transformation, political, economic, social fields are constantly changing, social contradictions highlight, frequent emergencies. As an important component of social organism, mass media is affected by various changing factors, and there are many problems, among which there is a lack of media credibility. Emergency reporting has unique news value and social value, which has always been the focus and hot spot pursued by the major media at home and abroad. The unique characteristics of emergency reporting test media's coping ability more than ordinary reports, but also attract the public's attention. It is the best soil to cultivate and enhance the credibility of the media. In this paper, the frequent occurrence of emergencies and the social transformation background are connected in the research background, which makes the research of emergencies have theoretical extension and practical basis. The credibility of media is mainly reflected in three aspects: the news idea of media, the way of media reporting and the quality of journalists. This paper analyzes the present situation of media credibility in China from these three aspects, and finds out that the present situation of media credibility in our country is not optimistic. Under the background of emergency report, constructing media credibility is not only conducive to the development and promotion of media, but also conducive to the stable development of society, the correct guidance of public opinion and the shaping of national image. According to the main reflection and present situation of the lack of credibility in the transition period, this paper concludes that there are three main problems in the media reporting on unexpected events: lack of sense of responsibility and pragmatic style in the reporting concept, blind pursuit of speed; In the way of reporting, the subjective color is strong, the content is not checked enough, and the quality of the practitioners is not enough. Each aspect is analyzed by major emergencies that have occurred in recent years. For the lack of credibility of the media, this article from the media environment of the political, economic, cultural factors on the media, as well as the impact of the media commercialization of the double-edged sword influence, The technological progress and the pluralistic pattern lead to the disintegration of the authority of the mass media, and the internal reasons of the media's own development, such as the loss of the credibility of the media, which not only endanger the survival and development of the mass media itself, but also lead to the breakdown of the authority of the mass media. It can also do harm to society. Finally, from three aspects: perfecting the security system and the rapid reaction mechanism, improving the media literacy of the media itself, and strengthening the media literacy education of the audience, This paper discusses the specific path of media credibility construction in emergency reporting under the background of transition period.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G212;D63

【参考文献】