基于河洛文化的洛阳旅游纪念品包装设计研究

发布时间：2018-08-01 17:35

【摘要】：河洛文化是中国地域文化中最重要的文化脉络之一，是中国文化的源泉。历史上，河洛地区长期处于中国的政治、经济、文化中心，其核心部位即现在的河南省洛阳市。近年来，洛阳旅游业蓬勃发展，河洛文化独领风骚，随之带来玲琅满目且独具特色的旅游纪念品。然而，落后的包装设计水平成为困扰洛阳旅游纪念品发展的一大重要因素，比如包装简陋、类别单一、严重缺乏地域文化内涵及品牌形象等诸多问题。因此，对于洛阳旅游纪念品包装设计的研究势在必行。全文从了解河洛文化研究现状、洛阳旅游业发展现状、以及旅游纪念品包装设计的研究现状着手，总结河洛文化对洛阳及洛阳旅游业发展的影响，挖掘河洛文化中的特色元素，为传承河洛文化精神，以及洛阳旅游纪念品包装提供设计素材。然后，通过对洛阳旅游纪念品包装的市场调研，归纳特色旅游纪念品种类，总结包装设计中存在的主要问题，并对调研结果进行分析总结，从而确立下一步设计定位。最后，在河洛文化背景下提出一套针对洛阳旅游纪念品包装设计的创新方法，，以洛阳特色旅游纪念品为例，探索河洛文化元素融入现代包装设计的方法，力求提高洛阳旅游纪念品的包装设计水准，传承河洛文化精神，为洛阳建设国际文化旅游名城起到推波助澜的作用。
[Abstract]:Heluo culture is one of the most important cultural veins in Chinese regional culture and the source of Chinese culture. Historically, the Heluo region has long been the political, economic and cultural center of China, the core of which is Luoyang City, Henan Province. In recent years, Luoyang's tourism industry is booming, and the culture of Heluo is leading the way, which brings with it tourist souvenirs with unique characteristics. However, the backward level of packaging design has become an important factor in the development of Luoyang tourist souvenirs, such as simple packaging, a single category, a serious lack of regional cultural connotation and brand image and many other problems. Therefore, it is imperative to study the packaging design of Luoyang tourist souvenirs. This paper begins with the understanding of the present situation of the study of Heluo culture, the present situation of tourism development in Luoyang, and the present situation of packaging design of tourist souvenirs, summarizes the influence of Heluo culture on the development of tourism in Luoyang and Luoyang, and excavates the characteristic elements in the culture of Heluo. For inheriting the spirit of Heluo culture, as well as Luoyang tourism souvenir packaging to provide design materials. Then, through the market research of Luoyang tourism souvenir packaging, this paper sums up the types of characteristic tourist souvenirs, summarizes the main problems in packaging design, and analyzes and summarizes the research results, so as to establish the next design orientation. Finally, under the background of Heluo culture, a set of innovative methods for packaging design of Luoyang tourist souvenirs are put forward. Taking Luoyang characteristic tourist souvenirs as an example, this paper explores the method of integrating the cultural elements of Heluo culture into modern packaging design. To improve the packaging design level of Luoyang tourist souvenirs, to pass on the spirit of Heluo culture, and to promote the construction of international cultural tourism city in Luoyang.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524.2

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