自媒体的传播与推广

发布时间：2018-10-09 20:28

【摘要】：自媒体的发展是传播学各个方面规律的一种集中体现,自媒体从出现到繁荣仅仅经历五年的时间。在这个时间内,自媒体这个新生事物因为互联网的急速发展而爆炸式的成长为当下的流行。本文力求从自媒体的形成因素和社会政治经济的关系以及其发展的可能性做多角度的思考。试图从传播规律和社会受众的特点多方面做出对自媒体更有价值的判断。本文通过第二章和第三章的论述着重分析了自媒体和新媒体之间的联系和差别,并且从多个角度对自媒体的概念进行了细致的分析,强调性的指出网络信息交流方式的女性主义思维在自媒体形成和发展以及自我增值方面所起到的作用。第四章和第五章强调的是个人在自媒体中的作用。第四章阐述了自媒体正确的与网络和受众互动,创造出更大的价值,在这些价值中,工业社会的价值观可以说在相当程度上被废止,而对于个人(魅力)或魅力人格体如何在新的网络环境中进行自我提升都做出了相应的探讨。而第五章则从反面探讨了如果还是以旧的思维装作新的自媒体,只会适得其反,并且只会给自己带来各种负面的影响。同时还在本章中通过对自媒体中不同个体所产生的不同结果,论述了个人脱离各种外在组织和权威因素的条件下,魅力和自我成长在当下网络环境中的重要性。根据传播规律和社会发展趋势本文在第六章明确的表达自媒体整合和衰退的发展趋势,并通过第七章和第八章在这个趋势的基本前提下从个人与自媒体发展的关系和自我成长的方面做出了探讨。对当下各种自媒体形式所运用的不同公关与营销方式进行利弊分析。从更加宏观的角度点评了自媒体营销所要面对的各种延续性相关问题。本文同时提出了自媒体做为一个新的媒体形式是单纯获利还是彰显价值,一直都是自媒体人所要取舍和面对的问题。同时能把网络刚刚出现时的“网络虚拟形式”转换成网络真实个人的投影始终是我们这代人要解决和面对的问题。自媒体发展的时间很短却发展急速,关于自媒体的许多论述也纷纷出炉,社会中始终存在着一种对新生事物的恐惧,这种恐惧带来的将是发展的止步,任何事情如果不去尝试便不会有可能随着时间的积累和淘汰蜕变出一个光明的未来。
[Abstract]:The development of self-media is a kind of concentrated embodiment of all aspects of communication, from the emergence of the media to prosperity only experienced for five years. In this time, since the media this new thing because of the rapid development of the Internet and explosive growth into the current popularity. This paper tries to think from various angles about the forming factors of self-media, the relationship between social, political and economic and the possibility of its development. This paper attempts to make a more valuable judgment on the self-media from the aspects of the law of communication and the characteristics of the social audience. This paper analyzes the relationship and difference between the self-media and the new media through the discussion of the second and third chapters, and makes a detailed analysis of the concept of self-media from many angles. It emphasizes the role of feminist thinking in the formation and development of self-media and self-appreciation. Chapters 4 and 5 emphasize the role of individuals in self-media. The fourth chapter states that the media correctly interact with the network and the audience to create greater value, in which the values of the industrial society can be said to have been abolished to a considerable extent. The author also discusses how individuals (charisma) or charismatic personality can promote themselves in the new network environment. The fifth chapter discusses that if we pretend to be new media with old thinking, it will be counterproductive and will only bring negative effects to ourselves. At the same time, this chapter also discusses the importance of personal charm and self-growth in the current network environment under the condition that individuals are separated from various external organizations and authoritative factors through the different results produced by different individuals in the media. According to the law of communication and the trend of social development, this paper clearly expresses the trend of media integration and decline in the sixth chapter. Through the seventh and eighth chapters, this paper discusses the relationship between the individual and the self-media development and the self-growth under the basic premise of this trend. This paper analyzes the advantages and disadvantages of different public relations and marketing methods used by various self-media forms. From a more macro point of view, the media marketing has to face a variety of continuity related issues. At the same time, this paper points out that self-media, as a new form of media, is a simple profit or value, which is always a problem that the self-media should choose and choose. At the same time, it is always the problem that our generation should solve and face to be able to transform the "virtual form of network" into the projection of real individuals. Since the rapid development of the media in a short period of time, many discussions about the self-media have been published. There has always been a fear of new things in society, and this fear will bring a stop to development. Anything that doesn't try is unlikely to evolve into a bright future over time and elimination.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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