2005-2014年《泰晤士报》对华报道中的中国国家形象研究

发布时间：2019-01-07 10:34

【摘要】：改革开放以来,无论是政府还是民间,中国同西方各国的往来日益频繁。伴随着我国经济总量的稳步提高,国家地位的不断上升,塑造良好的中国国家形象,不仅对于实现中华民族伟大复兴的中国梦具有长远意义,对于人民的幸福生活也有深刻影响。塑造良好的中国国家形象,首先需要了解国外媒体塑造的中国国家形象。本文以在世界享有广泛影响力的英国主流大报《泰晤士报》2005-2014年间对华报道为研究样本,进行编码分析。通过分析发现:《泰晤士报》对华报道中,从报道内容来看,各方面报道较为全面,对于政治、经济、文化、社会、科技、环境、军事、外交方面均有报道。从报道手法来看,报道文章性质以客观为主,基本遵循客观报道的原则,负面报道多于正面报道,曲解与偏见表现更为隐蔽。从报道角度来看,《泰晤士报》作为资产阶级非政党报刊,其对华报道尤其是对华政治报道,对中国仍然持有较大偏见。总体来说,《泰晤士报》所塑造的中国,是一个经济迅猛发展的东方大国,是一个政治体制异于西方资本主义的社会主义国家,是一个文化独特、社会各方面事务庞杂、科技不断进步然而生态环境问题日益突出,各方面负面新闻不断的国家。以《泰晤士报》近十年对华报道为媒介,研究发现,《泰晤士报》对华报道的影响因素有:撰稿人的从业理念,撰稿人的文化背景,意识形态的不同,媒体的商业机制,国家利益以及我国政府对信息的控制等方面。剖析西方媒体如此报道中国背后的实质与动因,主要分为三个方面:其一,为了在国际社会打压中国,消解中国日益强大而不断扩大的国际影响力;其二,为了瓦解中国人民对中国特色社会主义道路的认同和信心;其三,捧杀中国,不断给中国施加国际责任。为克服西方媒体对中国报道的偏见,为了让中国文化更好的走出去,讲好中国故事,传播好中国声音,中国媒体应当客观认识国外媒体报道并转变对外传播观念;开拓对外报道渠道让国外民众对中国的认识更加全面;增强文化自信,推动中国文化走出去;加强同西方媒体沟通并提供足量信息;讲好中国故事树立正面国家形象。
[Abstract]:Since the reform and opening up, whether government or private, China and Western countries increasingly frequent exchanges. With the steady improvement of China's total economic output and the rising status of the country, the creation of a good national image of China is not only of long-term significance to Chinese Dream, who has realized the great rejuvenation of the Chinese nation. To the people's happy life also has the profound influence. To create a good national image of China, we must first understand the image of China created by foreign media. This paper uses the Times, a major British newspaper with wide influence in the world, as a research sample to code and analyze the report on China from 2005 to 2014. Through analysis, it is found that in the Times' report on China, all aspects of the report are relatively comprehensive, including political, economic, cultural, social, scientific and technological, environmental, military, and diplomatic aspects. From the point of view of reporting techniques, the nature of the article is mainly objective, following the principle of objective reporting, negative reports are more than positive reports, and misinterpretation and prejudice are more subtle. From a reporting point of view, the Times, as a bourgeois non-party newspaper, still has a big bias against China, especially on China's political reports. Generally speaking, the China shaped by the Times is a large eastern country with a rapid economic development, a socialist country with a political system different from that of western capitalism, a unique culture and numerous social affairs. Science and technology continue to progress, but ecological environmental problems are increasingly prominent, all aspects of the negative news of the country. Taking the Times as the medium for reporting on China in the past ten years, the study finds that the influential factors of the Times' reporting on China are: the writer's professional idea, the writer's cultural background, the different ideologies, the media's commercial mechanism. The national interest and our country government to the information control and so on aspect and so on. In order to suppress China in the international community, it is necessary to eliminate China's increasingly powerful and expanding international influence in order to analyze the essence and motivation behind such reports in the western media: first, it is divided into three aspects: first, in order to suppress China in the international community; Second, in order to disintegrate the Chinese people's identity and confidence in the road of socialism with Chinese characteristics; third, to hold and kill China and constantly impose international responsibilities on China. In order to overcome the prejudice of the western media to the Chinese report, to make the Chinese culture go out better, to tell the Chinese story well and to spread the Chinese voice, the Chinese media should objectively understand the foreign media reports and change the concept of the foreign media. We should open up channels for foreign reporting so that foreign people can have a more comprehensive understanding of China; strengthen cultural self-confidence and promote Chinese culture to go out; strengthen communication with Western media and provide sufficient information; and tell Chinese stories well and set up a positive national image.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G212

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