从近八届全运会看《人民日报》和《中国体育报》体育新闻报道三十年话语变迁

发布时间：2019-03-20 07:05

【摘要】：大型体育赛事乃媒体必争之地,全运会作为一场体育群英会,更是引无数媒体竞折腰。《人民日报》作为党中央机关报,代表了中国主流媒体的声音。《中国体育报》以其专业性,在国内体育类报刊领域占据重要一席。本文运用文献资料法、内容分析法和专家访谈法,选取1983—2013年的《人民日报》和《中国体育报》全运会报道内容为主要研究对象,从话语符号、传播形式、话语主体、话语内容和话语语境等五个方面进行分析研究,探索两份报纸三十年间全运会报道的话语变迁趋势。研究结果显示,《人民日报》和《中国体育报》报道全运会所呈现出的话语随社会环境的改变而变化,具体表现为:话语符号呈现多样化趋势、传播形式呈现个性化趋势、话语主体呈现专业化趋势、话语内容呈现多元化趋势以及话语语境呈现时代化趋势。其中传播形式更加细微的表现为:固定全运专版,形成特色专栏;注重版式设计,使其更富时代气息;报道体裁更加丰富,尤以评论见长。而话语内容因受政治、经济、文化以及来自于体育事业和体育媒体自身的影响,所以呈现出从“政治宣传”到“体育新闻”、由“竞技至上”到“全民共享”、从“模式固化”到“人文内涵”的复杂性演变。而外部媒介技术环境对话语的影响也日渐深远。为应对社会环境变迁及媒介技术演变的挑战,首先,报纸媒体应增加体育新闻报道的趣味性,版面设计更加灵活,话语主体构成更趋多元化,形成稳定的体育新闻报道风格。其次,应更新体育观念,健全体育新闻体制,以受众为导向,深入挖掘体育的文化内涵,打造品牌,以公信力构建多元的体育媒介话语体系。第三,应拓宽全运会体育新闻传播渠道,利用微博、微信、新闻客户端等移动化平台,实现传统媒体与新媒体无缝链接式传播,彰显体育媒介话语传播的时代特征。
[Abstract]:Large-scale sports events are a necessary place for the media to compete for. The National Games, as a sports meeting, has even attracted numerous media to bend their backs. < People's Daily >, as the organ of the CPC Central Committee, China Sports News, because of its professionalism, occupies an important position in the field of sports newspapers and periodicals in China. Using the methods of literature, content analysis and expert interview, this paper chooses the contents of the National Games report of People's Daily and China Sports News from 1983-2013 as the main research object, from the discourse symbol, the form of communication, the main body of the discourse, and the content of the report of the National Games of China Sports News from 1983 to 2013 as the main research object. This paper analyzes and studies the discourse content and context in order to explore the trend of discourse change in the three decades of the National Games report of the two newspapers. The results show that the discourse of the National Games reported by People's Daily and the Sports News of China changes with the change of social environment, which is manifested in the following aspects: the trend of diversification of discourse symbols and the trend of individuation of communication forms. The main body of discourse presents the trend of specialization, the content of discourse shows the trend of diversification and the context of discourse presents the trend of the times. One of the more subtle forms of communication is: fixed the special edition of the National Games, forming a special column; pay attention to layout design, make it more contemporary; more rich reports, especially comments. And because of the influence of politics, economy, culture and from sports and sports media itself, the content of discourse presents itself from "political propaganda" to "sports news", from "competitive supremacy" to "shared by the whole people". The complexity evolution from "mode solidifying" to "humanistic connotation". And the external media technology environment also has a profound influence on discourse. In order to deal with the challenge of the change of social environment and the evolution of media technology, first of all, the newspaper media should increase the interest of sports news reports, the layout design is more flexible, the main body of discourse is more diversified, and form a stable sports news reporting style. Secondly, we should renew the sports concept, perfect the sports news system, take the audience as the guide, dig deeply the cultural connotation of the sports, build the brand, and construct the pluralistic sports media discourse system with the credibility. Thirdly, we should broaden the channel of sports news communication in National Games, make use of mobile platform such as Weibo, WeChat and news client to realize the seamless link communication between traditional media and new media, so as to show the characteristics of sports media discourse communication.
【学位授予单位】：沈阳体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G212

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