JL石油服务公司发展战略研究
发布时间：2019-04-15 11:48
【摘要】：JL石油服务公司前身是1999年总公司下属油公司改制上市，原地区公司机关人员、后勤服务和海上各类监督等人员分流到地区公司所属实业公司。2005年1月，按照总公司的二级集团公司的重组思路，，地区公司所属实业公司的各类为油气田服务的监督人员为骨干成立了JL石油服务公司（以下简称JL公司）。JL公司是以提供监督技术、大修及井下技术、油田工具服务、多功能支持平台、钻完井环保服务等为主的经营性分公司，属于总公司下二级集团公司支柱型（核心）产业。 本文对研究的背景和研究的意义，以及国内、国际的研究现状进行了分析说明，同时对企业的战略及战略的管理进行了阐述。文章结合作者自身的工作经历及所在单位的实际情况，对JL公司所处的战略宏观环境，运用pest模型，从政治、经济、社会文化和技术环境四个维度进行了分析。通过宏观环境分析，总结出宏观环境对本企业的发展是机遇大于挑战，当前宏观环境对石油企业总体向好，公司需要紧紧把握大环境，在机遇中不断发展壮大公司产业。采用波特五力模型，对该行业的竞争性、竞争者分析，公司的竞争实力属于中等水平，需要不断提升技术水平、紧紧围绕差异化发展战略，提升公司的核心竞争力。合理的使用外部因素评价矩阵工具、内部因素评价矩阵工具和SWOT矩阵工具，描绘出公司的可行战略及发展愿景。强化产业的核心竞争力，建成支撑公司持续发展的产业体系，提升自主产权的技术和工具创新能力，建设成能为清洁能源提供增值服务的技术服务公司。
[Abstract]:JL Petroleum Services Co., Ltd., formerly a subsidiary of the General Company in 1999, was restructured and listed, and personnel of the former regional company's organs, logistics services and various kinds of supervision at sea were diverted to the industrial companies belonging to the regional companies. January 2005, According to the idea of reorganization of the second class group company of the head office, all kinds of supervisors of the industrial companies belonging to the regional companies have set up JL Petroleum Services Company (hereinafter referred to as JL Company) as the backbone. JL Company is to provide supervision technology. Major repair and downhole technology, oil field tool service, multi-functional support platform, drilling and completion of environmental protection services and other major business branch, belongs to the pillar (core) industry of the second class group company of the head office. In this paper, the background and significance of the research, as well as the domestic and international research status are analyzed and explained. At the same time, the strategy and the management of the strategy of the enterprise are expounded. Combined with the author's own work experience and the actual situation of his unit, this paper analyzes the strategic macro-environment of JL Company, using the pest model, from four dimensions: political, economic, social and cultural, and technical environment. Through the macro-environment analysis, it is concluded that the macro-environment is more opportunity than challenge for the development of the enterprise, and the macro-environment is generally better for the petroleum enterprise. The company needs to grasp the big environment tightly and develop and strengthen the company industry in the opportunity. By using the Porter five-force model, the competitiveness of the industry is analyzed. The competitive power of the company belongs to the medium level, so it is necessary to continuously improve the technical level, closely revolve around the development strategy of differentiation, and enhance the core competitiveness of the company. Reasonable use of external factor evaluation matrix tools, internal factor evaluation matrix tools and SWOT matrix tools to describe the company's feasible strategy and development vision. We will strengthen the core competitiveness of the industry, build an industrial system that supports the sustainable development of the company, enhance the technological and tool innovation capabilities of independent property rights, and build a technical service company that can provide value-added services for clean energy.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F272
本文编号：2458119
[Abstract]:JL Petroleum Services Co., Ltd., formerly a subsidiary of the General Company in 1999, was restructured and listed, and personnel of the former regional company's organs, logistics services and various kinds of supervision at sea were diverted to the industrial companies belonging to the regional companies. January 2005, According to the idea of reorganization of the second class group company of the head office, all kinds of supervisors of the industrial companies belonging to the regional companies have set up JL Petroleum Services Company (hereinafter referred to as JL Company) as the backbone. JL Company is to provide supervision technology. Major repair and downhole technology, oil field tool service, multi-functional support platform, drilling and completion of environmental protection services and other major business branch, belongs to the pillar (core) industry of the second class group company of the head office. In this paper, the background and significance of the research, as well as the domestic and international research status are analyzed and explained. At the same time, the strategy and the management of the strategy of the enterprise are expounded. Combined with the author's own work experience and the actual situation of his unit, this paper analyzes the strategic macro-environment of JL Company, using the pest model, from four dimensions: political, economic, social and cultural, and technical environment. Through the macro-environment analysis, it is concluded that the macro-environment is more opportunity than challenge for the development of the enterprise, and the macro-environment is generally better for the petroleum enterprise. The company needs to grasp the big environment tightly and develop and strengthen the company industry in the opportunity. By using the Porter five-force model, the competitiveness of the industry is analyzed. The competitive power of the company belongs to the medium level, so it is necessary to continuously improve the technical level, closely revolve around the development strategy of differentiation, and enhance the core competitiveness of the company. Reasonable use of external factor evaluation matrix tools, internal factor evaluation matrix tools and SWOT matrix tools to describe the company's feasible strategy and development vision. We will strengthen the core competitiveness of the industry, build an industrial system that supports the sustainable development of the company, enhance the technological and tool innovation capabilities of independent property rights, and build a technical service company that can provide value-added services for clean energy.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F272
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本文编号：2458119
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